Flip.to Increases Web Traffic at dana hotel and spa

  • Flip.to
  • 03.07.14
After two months of going live with Flip.to, the dana hotel and spa has grown a full 10 percent year over year.

This new traffic consists of friends, relatives and colleagues of current guests directed to the hotel's website to learn more about the hotel and earn an incentive towards a future stay.

"Our hotel has a well established web presence yet we are always looking for inventive ways to drive exposure for our website," said Liana Clark, director of sales and marketing for the dana. "Flip.to provides that with a twist. The new lookers are connected to people who have stayed in our hotel. That creates a degree of connectivity that is more intimate than someone who found us through a general search."

Flip.to helps turn guests of the dana into advocates immediately after booking. The guests share a branded message with their personal social networks, which includes a unique link back to the hotel's site. Flip.to then creates a unique, personal experience for each and every guest connection.

"The dana recognized early on that the visitors acquired via Flip.to are more closely connected to the hotel," said Kristi White, VP of global sales strategy for Flip.to. "This combined with the way Flip.to allows the hotel create a specific marketing offer for those new visitors helps to create a pool of future guests for the hotel. Ultimately that leads to more web direct bookings. Long term, more web direct bookings lead to higher profits for hotels. "

Related Articles
want to read more articles like this?

want to read more articles like this?

Sign up to receive our twice-a-month Watercooler and Siegel Sez Newsletters and never miss another article or news story.