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Fuel and Flip.to Reveal Key Components of an Effective Website in New Leisure Travel Behavior Study

  • Flip.to
  • 02.07.17
Fuel, a group of travel and tourism industry experts on driving direct bookings, has partnered with hotel advocacy platform pioneers, Flip.to, to create a behavior study that will improve hotel and travel websites.

The research reveals key traveler insights, including who is visiting, how they got there and what they want.
The study addresses many travel research behaviors regarding average booking times, influential sources, price factors and loyalty programs. The results are compiled from more than 2,300 respondents, all of whom planned and experienced at least one vacation in the past year.
Among other takeaways on hotel website photography and design, the study's insights prove amenities are an important factor when choosing a hotel. Of these amenities, free Wi-Fi showed the highest of importance when booking at 83.5 percent, and free breakfast followed behind at 64 percent importance.

“The way in which consumers plan and book their vacation has a lot to do with travel and hotel websites," said Stuart Butler, chief operating officer of fuel travel. “I’m excited to have the opportunity to partner with Flip.to and share this vital information to the travel and tourism industry leaders."

Richard Dunbar, director of partnerships at Flip.to, echoed the sentiment. “Stuart and his team at Fuel are travel industry leaders in all things hotel marketing," said Dunbar. "We’re delighted to partner with his team to help hotels maximize the impact of their website with insights from this study.”

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