GEMtouch Announces General Availability of its Signature Guest Experience Management Solution After Successful Pilot

  • GEMtouch
  • 06.21.17
GEMtouch, the travel technology startup in hotel and resort guest activity management solutions, announced the general availability of its signature GEMtouch Guest Experience Management Solution.

The announcement follows the completion of a year-long, phased pilot of the cloud-native, software-as-a-service solution at the award winning Chatham Bars Inn, a four star resort which occupies some of the best shoreline on Massachusetts’ Cape Cod.

When deciding where to start, the Chatham Bars team pointed industry veteran and company founder Brian Cunningham toward the resort’s renowned boat experiences. Boat captains can see up-to-the-minute passenger manifests right on their devices, even when off shore. If a guest party wishes they had booked more time on the water, now the captain can see if it’s available and immediately inform the guest party. This seafaring success then led to the addition of CBI’s highly sought-after cabana rentals. Because there is such high demand for the cabanas, this was a very important stepping stone to gaining the resort’s confidence as a pricing and inventory engine.

With the confidence built by a year of beta testing and a steady stream of user feedback that made its way into live enhancements, GEMtouch and Chatham Bars have now fully deployed the GEMtouch technology throughout the resort to 1) handle more activities including dining reservations, spa treatments, and Lexus rentals, 2) perform more functions like retail point of sale and gift card management, and 3) empower more users, like concierge services, group sales, and even the guests themselves, who can now manage their own experiences on-line, both before and after they arrive.

“GEMtouch is the only software that allows Chatham Bars Inn - and our guests - to manage the wide range of activities the resort offers - and the only solution to earn a ‘Hallelujah’ from our staff,” said Carol Beggs, director of technology at Chatham Bars Inn.

“One might think it impossible to have a seaside resort experience that features so much modern technology, yet still transports its guests’ hearts and minds back to the best days of their childhoods,” added Bernard Ellis, who recently came to lead GEMtouch as its CEO. “But with the help of GEMtouch, the Chatham Bars Inn team has proven that it can be done.”

About GEMtouch 
The GEMtouch Guest Experience Management Solution, the signature product of GEMtech, Inc. founded in 2014 in Roswell, Georgia, enables hotels, resorts, casinos, and clubs to claim their rightful place in the growing “Experience Economy."‚Äč   Its brilliantly designed inventory and pricing engine does away with the need for separate spa, golf, and other activity-specific booking and point of sale systems, and opens up new inbound and outbound distribution potential with local tour and activity providers. As a result, guests benefit from the most comprehensive choice of on- and off-property experiences possible, and the hotel or resort can once again claim its traditional role as host of the entire guest stay, not just those portions that take place on property.
HITEC 2017 Attendees: Please visit GEMtouch at Booth K5 in the Entrepreneur 20X Pavilion.

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