Passkey's GroupMAX Deployed at JW Marriott Denver Cherry Creek

  • Passkey (now a part of Lanyon)
  • 04.23.13
The JW Marriot Denver Cherry Creek has deployed Passkey's GroupMAX™, an online hotel booking toolset, to maintain its commitment of top-notch service levels.

JW Marriott Denver Cherry Creek Deploys Passkey to Elevate its Offering to Meeting Planners and Attendees
Situated in the heart of scenic Cherry Creek, and considered a gem among Denver area hotels, the JW Marriott Denver Cherry Creek offers over 8,400 square feet of meeting space to a wide range of groups. It was the property's commitment to top-notch service levels that prompted it to deploy Passkey's GroupMAX™ online hotel booking toolset.
In its mission to lift its event service levels to new heights, this AAA, Four-Diamond luxury hotel is among the latest to implement the industry's leading booking technology.
"As the only luxury hotel in the Cherry Creek area, we are always looking for ways to differentiate ourselves," said Jan Lucas, general manager at JW Marriott Denver Cherry Creek. "The addition of GroupMAX allows us to do this while significantly impacting the level of service we can provide our planners and guests."
Meeting planners holding events at the property will now gain access to a wide range of online tools and information that help them increase fulfillment of their contracted blocks while mitigating their attrition risks; meanwhile event attendees will be able to enjoy the convenience of online reservations.
Perhaps even more compelling is the unprecedented ease with which the hotel can now offer its group guests a wide variety of options such as room upgrades, extended stays and hotel services. This provides guests with a more enjoyable and complete lodging experience, while allowing the hotel to generate considerable incremental revenue from its groups.
"Our goal is simple: To help hotels exceed the expectations of their meetings planners and guests," said Greg Pesik, CEO and president of Passkey. "We anticipate that GroupMAX will allow the JW Marriott Denver Cherry Creek to do just that while improving the hotel's own operating efficiency."
The Cherry Creek property is among over 130  Marriott brand properties around the world that have now deployed GroupMAX.

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