“What makes Guestware software unique is its ability to provide hotels with a database that combines marketing and service delivery into one single platform,” said Mike Benjamin, vice president of Guestware. “This delivers continuity of the guest experience and allows for associates to establish a one-on-one relationship with each guest, from marketing communications and loyalty to pre-arrival and service delivery throughout every stay.”

Features of the software include:

CRM + Loyalty: By including shared guest profiles, guest recognition, loyalty management, email marketing and analytics, Guestware helps hotels improve the guest experience throughout the entire customer lifecycle and helps retain the most valued guests while converting first-time guests into repeats for life. It is fully integrated with guest-facing web profiles, CRS, PMS and property level service delivery to improve the guest experience.

Guest response: Guestware helps hotels optimize workflow and operations to create a proactive and responsive environment for delivering exceptional guest service. It leverages mobile applications and devices to automate service delivery to improve guest satisfaction while lowering overall operating costs.

Facilities maintenance: Provides an efficient way to plan, record and analyze the maintenance for all aspects of the hotel and makes it easy to consolidate housekeeping inspections, preventive maintenance and engineering work orders under one hotel maintenance solution.