The Hospitality Sales & Marketing Association (HSMAI) announced its 13th annual Revenue Optimization Conference (ROC) Americas on June 22 in New Orleans and will be co-located with the HITEC 2016 conference.

ROC will focus on The Many Faces of Revenue Management. To be successful in hotels today, a revenue management leader must master many roles: analyst, strategist, tactician, communicator, thought leader, team builder, data advocate, distribution specialist, digital marketer and more. This event will deliver the insights and expertise for revenue management professionals to develop skills and talents to succeed at optimizing their organization’s revenue.

“HSMAI’s ROC has been the place where hotel revenue leaders meet for education, collaboration, and innovation,” said Robert A. Gilbert, CHME, CHBA, president and CEO of HSMAI. “This year we look forward to welcoming more than 500 industry professionals who are the catalysts of revenue optimization in their organizations.”

There are many new elements to this year’s event, including a change to Wednesday from the traditional Monday schedule. Other new elements include:

Pre-Conference Tuesday is filled with opportunities to learn and network

• Three afternoon workshops to choose from (included in ROC registration)
• Community service project to benefit our host city while giving you the chance to connect with other attendees (included in ROC registration)
• 2-hour session of research presentations from faculty on emerging issues in revenue management and marketing (included in ROC registration)
• CRME review course and exam (separate fee required)
• CHDM review course and exam (separate fee required)

Fifteen breakout session organized in two tracks

Three options will be offered during each block of breakout sessions and will be organized into a “Thought Leadership & Trends” track and a “Tactical/Practical” track.

Access to HITEC exhibit hall…and general sessions

For qualified ROC registrants, HITEC will provide one complimentary, non-transferable registration which entitles the recipient to three days of the exposition, access to exhibitor tutorials, TechTalks, and the HITEC keynote sessions.

Thom Singer will be the ROC emcee and “conference catalyst”

Singer will be the catalyst for helping attendees makes meaningful connections at ROC through his unique approach to getting people to engage more and maximize their experience.

Awards Ceremony

A new awards ceremony immediately following lunch will shine the spotlight on the incredible talent and accomplishments of revenue management leaders.  We will honor the Vanguard Award honoree for lifetime achievement in revenue management, the Revenue Management Professionals of the Year, co-sponsored by Rainmaker, and the Certified Revenue Management Executives (CRMEs) in attendance.

Opportunity to Engage Online Before, During, and After ROC

A new online community will be a place to stay in touch with fellow conference attendees through the year and take part in discussions around conference topics.

New Orleans

For the first time, ROC will be in the Big Easy – a beautiful centuries old city with a vibrant music scene, incredible cuisine and invigorating culture.

HSMAI thanks it’s preferred partner: IDeaS; platinum partners: Duetto, GroupRevMax, Rainmaker; and silver partners: Booking.com, HeBS Digital, infor, Flip.to, LODGIQ, Milestone, STR, Tambourine, and TravelClick.