Hilton Worldwide Chooses Bulk TV & Internet as a Strategic Free-to-Guest Supplier

  • Bulk TV & Internet™
  • 04.10.14
Bulk TV & Internet (Bulk TV) has announced their strategic supplier agreement with Hilton Worldwide to provide individual hotel owners with an option for in-room entertainment services across the company's hotels in the U.S.

This agreement marks one of the first comprehensive and strategic relationships between a hospitality company and a TV programming provider. Bulk TV is a preferred partner to provide these services to Hilton hotels, and currently provides services to upwards of 300,000 rooms nationwide.

"We're looking forward to expanding our partnership with Hilton Worldwide and to providing exceptional HD services that hotel guests have come to expect," said Dave O'Connell, president of Bulk TV & Internet. "This agreement further demonstrates our commitment to providing Hilton Worldwide properties with enhanced DIRECTV free-to-guest solutions, including the DIRECTV Residential Experience (DRE) which has been extremely well received by Hilton guests."

The partnership between these organizations exemplifies their mutual desire to provide the best guest experience at Hilton Worldwide hotels across the U.S. This amenity is designed to maximize the guest television experience and improve overall customer satisfaction, while dramatically increasing the picture quality with a much larger array of HD programming options.

"We are very pleased about the new in-room entertainment options that will be available to our guests nationwide," said Josh Weiss, vice president of brand and guest technology for Hilton Worldwide. "A partnership with Bulk TV & Internet as one of our strategic suppliers was a strong fit for us. They will play a key role in advancing choice and control for our guests; keeping Hilton Worldwide at the forefront of the hospitality industry."

Bulk TV has grown rapidly since its inception in 2004, and the company's ability to customize free-to-guest solutions to meet the unique needs of hotels has attributed to their success.

"Bulk TV has a proven track record of excellence and has been named our partner of the year multiple times," said Michael Wittrock, senior vice president of sales for DIRECTV. "We congratulate them on this achievement and look forward to their continued expansion."  

Some of the key benefits of this partnership to Hilton Worldwide include negotiated pricing and contract terms, standardized service level agreements and better compliance with channel lineup brand standards.

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