Hospitality Consulting Firm Unveils New Brand Name and Relaunches Website

  • Hospitality Evolution Resources (HER Consulting)
  • 09.25.15
With an all-encompassing new name and website, Florida-based full-service consulting firm, “Hospitality eResources” (HeR Consulting), is capitalizing on the brand’s always evolving approach, its forward thinking focus and its expertise in hospitality and travel to help industry-related companies grow their businesses.

The new website officially launched at along with its brand blog, HeR Perspective, take the user experience to a new level. Featuring exclusive new content that will continue to be enhanced on an ongoing basis, the new online destination together with the blog have been designed with the ultimate goal of being a go-to resource for hospitality and travel industry executives and professionals to learn about and engage with colleagues on industry trends, hot topics and news.  A user-friendly design also provides current and prospective clients easy access to updated information on the firm’s experience, products and services, award-winning team and hospitality insights. In addition to educational opportunities, white papers and presentations on topics of interest to industry pros, the company’s blog will soon be introducing a new series of “Interviews from the Top” showcasing Q&A style insight from CEO’s and high level executives sharing their expertise.

Over the past three years since HeR was originally established as “Hospitality Evolution Resources,” the company has continued to advance, remaining at the forefront of the ever-changing hospitality and travel landscape to ensure that its clients always continue to reap the benefits of its time-tested strategies as well as new opportunities such as emerging technologies, novel marketing channels and new solutions that arise.

“We are thrilled to share our company’s evolution showcased in our new name — Hospitality eResources – representing our commitment to providing clients with the insight and solutions to achieve their business goals,” said Evelyne Oreskovich, president and CEO. “For us, the "e" is the foundation of our signature “always evolving” approach that provides our clients with an advantageous edge via our education programs and eLearning courses, electronic distribution expertise,  and insight about engagement-driven technology and marketing. We have been able to provide  effective consulting to a myriad of clients, enabling them to benefit from our experience and expertise, ensuring enormous value as the industry continues evolving.”    

Effective at bridging the gaps between management, operations, technology and marketing, HeR’s team is successful in rolling out clearly-mapped deployments of new systems and technologies involved in the sale of hotel rooms, including but not limited to migrating to a new PMS or CRS, integrating an eBooking engine, developing a mobile app or planning a complete a website redesign and launch. Over the years HeR has also become well known as industry experts in data protection and security (personally identifiable information – PII), offering valuable insight and services aimed at protecting businesses and their customers’ information.  In addition, HeR specializes in providing customized education/training programs for all areas of the industry.  Training is available on a variety of formats and is tailored to the specific requirements of the client.  The firm also provides bespoke research, customized marketing programs, electronic distribution guidance and more.

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