Hotel Angeleno Boosts Social Reach with

  • 04.04.14
Hotel De Angeleno has amplified its social reach by 75,000 people since going live with in January. helps turn the hotel's guests into advocates right at the point of booking. Those advocates share with their social networks about their upcoming trip and that they'll be staying at Hotel Angeleno. This generates exposure to a pool of people in a trusted, branded way that the hotel could never reach on its own. then works to convert that exposure into new guests.

"When we first saw we thought it was a clever, unorthodox way to turn our guests into evangelists for our brand," said Jess Puccinelli, marketing manager for Hotel Angeleno. "We thought it would be a good fit for our overall strategy and would help us increase our reach. Since we started using, our reach on Twitter and Facebook has increased exponentially. Plus through the incentives we use for our advocates, we have created more awareness for our in-house restaurant and are seeing an increase in guest usage of it."

"The Hotel Angeleno already had a strong social strategy when we approached them. However, they were looking for a natural way to reach more people," said Kristi White, VP of Global Sales Strategy for "They are using to create additional awareness for upcoming guests about other services available in the hotel. helps them not only to reach new potential guests and earn booked room nights, but it also drives ancillary revenues from existing guests for outlets within the hotel. "

Related Articles
want to read more articles like this?

want to read more articles like this?

Sign up to receive our twice-a-month Watercooler and Siegel Sez Newsletters and never miss another article or news story.