In Three Months, Mission Point Resort Reaches Thousands of Potential Guests through 120,000 Social Connections with the Help of

  • 07.16.15
With the help of's brand advocacy platform, Mission Point Resort on Mackinac Island in Michigan has been able to reach thousands of potential guests and drive bookings.

Since the launch in April, for Mission Point Resort has been an immediate success. More than a third of the property's guests have advocated on behalf of the resort, sharing to more than 120,000 friends, family and colleagues in just three months. In doing so, Mission Point has reached an audience 10 times that of its already expansive Facebook network, helping build trusted brand connections and reaching travelers across the world.

“Families and friends have traveled to our resort for generations,” said Steve Merriman, director of sales, marketing and revenue for Mission Point. “Their authentic voice goes farther than any ad. not only lets us reach new audiences by engaging these current guests, but they do so at an unbelievable price point —we’ve seen significant ROI from the platform.”

Mission Point Resort is a historic destination getaway that crafts meaningful connections among families, couples and groups. encourages guests to advocate in a natural way, making it a perfect fit for this type of property. Guest advocacy is more personal and carries more trust than traditional advertising channels, so it is well suited for marketing hotels, including destination resorts.

“Guests are really excited to talk about their stay at a spectacular destination. This results in tremendous engagement, just as we’ve seen with Mission Point Resort,” said Raul Vega, senior director of sales at “With advocacy, they’ve opened up a new channel of revenue, considerably amplifying their hotel’s marketing force with the help of their guests.”

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