Jim Rowe Appointed as Director of Sales for PAR Springer-Miller

  • Springer-Miller Systems
  • 03.31.14
PAR Springer-Miller Systems, Inc. has announced the expansion of its sales force with the appointment of Jim Rowe as director of sales in North America.

Jim’s primary role will be to drive the growth of the ATRIO hospitality technology platform. With ATRIO, PAR Springer-Miller Systems has pioneered and delivered a new generation of technology for the hospitality industry; moving the hospitality industry to the cloud, to a new user experience and to a new way of doing business. The ATRIO hospitality technology platform is one of the most significant technology developments to occur in the hospitality industry in the last 25 years.

“With the demand for a true cloud-based PMS and the market acceptance of ATRIO in North America, we need to increase the size of our sales team to capitalize on the opportunity,” said Victor Vesnaver, senior vice president of sales and marketing for PAR Springer-Miller. “Jim represents a strategic addition to the ATRIO team bringing with him a wealth of experience in the hospitality technology space.  We are delighted to welcome Jim to PAR Springer-Miller.”

Jim joins the ATRIO team from Newmarket International where he was a regional director of sales. Prior to that he worked as a director of business development for SoftBrands.

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