Mantra Group, an Australian-based hotel and resort marketer and operator, has announced that it has selected SiteMinder to power the online distribution of its entire group located through the Asia Pacific.

The move will see SiteMinder integrate Mantra Group’s central reservation system (CRS), SIHOT, with more than 250 distribution channels to power the Group’s MAX Distribution Hub.

Luke Moran, group director of revenue and distribution at Mantra Group, said the announcement is the result of a long tender process that identified SiteMinder as a market leader in online distribution solutions for the hotel industry.
 
“When Mantra Group began the selection process, we weren’t just looking for a channel manager; we were looking for a distribution solution partner," said Moran. "From a technical perspective, it was important to find a partner that offered scalable technology which could integrate seamlessly with our CRS, but, as a leading and publicly-listed hotel management company, it was equally important for us to find a partner who understood where our strategic focus was as a business."

“SiteMinder’s dominant presence within, and knowledge of, the Asia Pacific region made them the ideal choice," continued Moran. "With SiteMinder, we have the opportunity to grow effectively in new markets – not only through traditional OTAs but through wholesalers, metasearch sites and GDS partnerships, which SiteMinder gives direct exposure to.”
 
Mantra Group manages more than 116 hotel properties within excess of 11,000 rooms across Australia, New Zealand and South East-Asia. Providing a total of 2.3 million room nights for guests each year, its property portfolio ranges from luxury retreats and coastal resorts to serviced apartments in central business district and key leisure destinations, under its three key brands: Peppers, Mantra and BreakFree.

SiteMinder’s director of sales – Pacific, Michael Kinloch, said Mantra Group was one of the last few hotel groups within the Asia Pacific region that was yet to adopt SiteMinder’s cloud platform for hotels.
 
“SiteMinder recognized that Mantra Group was not simply a three, four or five-star hotel chain; Mantra Group represents a full, highly-complex range of accommodation, with its various property classes that demand a complete and robust online distribution solution," said Kinloch. "Our established history within the Asia Pacific meant that the Group could have confidence in selecting us as a trusted partner to meet their business needs, and we are thrilled our technology can now help them to drive down their cost of guest acquisition while increasing their online revenue and profits.”