Newmarket Partners with Chatrium to Utilize Delphi.fdc

  • Newmarket, an Amadeus company
  • 11.26.14
Newmarket International, Inc. has partnered with Chatrium Hotels & Residences to utilize Delphi.fdc, a cloud-based group sales and catering solution.

Chatrium will use Delphi.fdc to optimize business operations, improve sales efficiency, increase revenue and deliver a better guest experience.

Amongst their six properties in operation are luxury five-star Chatrium Hotels Riverside Bangkok, Emporium Suites by Chatrium, Chatrium Hotel Royal Lake Yangon, Chatrium Residence Sathon Bangkok and Chatrium Residence Riverside Bangkok, as well as Maitria Hotel Sukhumvit 18, offering four-star affordable luxury for the younger generation.

“Chatrium is dedicated to delivering a remarkable experience to each of our customers therefore the ability to efficiently analyze and understand client needs and desires is key,” said Rudee Sanguandeekul, corporate director of sales and marketing at Chatrium. “Delphi.fdc from Newmarket incorporates our best business practices so it matches our needs perfectly. We can provide tailored sales and marketing as well as personalized customer service based on thorough guest information stored in our clean database.”

“Specifically, we can easily consolidate reports with accurate master data thanks to the centralized database shared among multiple properties," said Sanguandeekul. "Delphi.fdc provides accurate and trustworthy group business reports so we can perform critical business analysis and make intelligent decisions. In addition, its KPI tool helps us in terms of setting goals, measuring performance and maximizing revenue while lowering our cost of operation."

“Delphi.fdc allows Chatrium to improve and increase – improve efficiency and increase revenue,” said Jeff Hiscox, president and CEO of Newmarket. “With Newmarket, Chatrium is able to optimize operations and deliver a better guest experience, so we are honored to support their business growth.”

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