Nor1 Announces the Acquisition of Tour and Activities Online Distribution Company, Flextrip

  • Nor1
  • 09.25.13
Nor1, Inc. , an upsell solutions company, has announced the acquisition of Flextrip, Inc., a Boulder, Colo.-based company that enables travel companies to monetize existing bookings by offering tours and activities.

Nor1 Announces Acquisition of Flextrip

Nor1, Inc., a technology leader in upsell solutions, announced that it has completed its acquisition of Flextrip, Inc.™, a strategic player in the online distribution of tours and activities, based in Boulder, Colo.

Founded in 2011, Flextrip enables travel companies to monetize existing bookings by offering a unique comprehensive selection of tours and activities via its automated interface. By acquiring Flextrip, Nor1 will leverage the technology and expertise of both companies, thereby enhancing the upsell and cross-sell capabilities it provides its hotel customers, in a way that hasn’t been done before. Using its patented PRiME®, decision intelligence engine and platform, Nor1 enables its hospitality customers with a real-time, data-driven approach to making truly personalized offers throughout the reservation life-cycle that are based on the optimal pricing for products, coupled with buyer behavior dynamics and statistical probabilities that predict willingness to pay.

“It’s not just about enabling our hotel partners to offer tours and activities to their guests. It’s about synchronizing precise tour and activity offers into a much broader offer set across the reservation life cycle,” said Nor1 founder and co-CEO Jason Bryant.  “Pairing Flextrip’s tours network with our PRiME® technology is a potent combination that will allow us to generate additional ancillary revenue and guest satisfaction for our partners.”

Flextrip’s co-founders, Chief Operating Officer Alex Kremer and CEO Leith Stevens, will immediately join the Nor1 team focused on broadening Nor1’s ability to drive incremental ancillary revenue for its customers.

“We have admired Nor1 over the years and are pleased to join a growing organization that is a leader in both analytics and upselling,” said Leith Stevens, CEO of Flextrip. “With the combination of our expertise in tours and activities and Nor1’s focus on making relevant and targeted upsell offers to travelers across the reservation, we look forward to building new capabilities that allow customers to capture the ancillary opportunity that now exists.”

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