North Central Group Implements hotel SystemsPro's Multi-property Sales and Catering System

  • hotel SystemsPro
  • 06.07.13
hotel SystemsPro has announced the implementation of its multi-property sales and catering solution and hotel WebSpace online marketing solution by North Central Group.

North Central Group Implements hotel SystemsPro Multi-Property Sales and Catering, and hotel WebSpace Online Marketing to Increase Business for 31 Properties

hotel SystemsPro, a leading provider of ASP-based, enterprise hotel sales software announced North Central Group implemented its hotel SalesPro Multi-Property Sales and Catering System and hotel WebSpace online marketing solution. North Central Group (NCG) owns and operates 31 upscale Hilton and Marriott select-service hotels in major markets from Arizona to Wisconsin. NCG also uses hotel ServicePro, hotel SystemsPro’s hotel maintenance solution that preserves property and asset value and improves guest service, in all properties. Click here for more information on hotel SystemsPro products.

hotel SalesPro enables North Central Group to sell more effectively across all brands in all markets
“North Central Group implemented cloud-based hotel SalesPro corporate sales and catering at all its properties to standardize account processes and better manage hotel sales teams,” said Jen Yakimicki Guimond, senior director of sales for North Central Group. “hotel SalesPro enables us to sell more effectively across all our brands in all our markets. We monitor property performance remotely to support sales teams. The system provides standard contracts and meeting space templates to simplify management oversight. With all property contracts centralized in one database we track their progress more easily to close more business.” Mrs. Guimond said that NCG moved all of its Hilton sales accounts from OnQ to hotel SalesPro to simplify account management and reporting.

Several North Central Group properties used hotel SalesPro in the past, but the process of continuously switching between multiple systems was time consuming. Mrs. Guimond said, “Putting all the company’s properties on one system improved our sales operation. We are quickly learning how to use the information provided in hotel SalesPro’s productivity, pace and forecasting reports. With all our teams on one system we can quickly retrieve the reports and information we need without switching between systems.”

North Central Group also implemented the hotel WebSpace online marketing and internet prospecting solution that aligns properties with local events to increase transient business. “North Central Group’s general managers are trained on how to use hotel WebSpace to build local event landing pages,” Mrs. Guimond said. “hotel WebSpace is an internet marketing solution that drives more bookings for our properties. Our hotels can quickly create customized search-engine optimized landing pages aligned with local events that attract visitors to their region. The solution brings us rack-rated leisure business by linking our hotels in each market to events that attract travelers. These travelers would likely not have come to our hotels without the system.” Mrs. Guimond noted that the hotel WebSpace landing pages show information about the local event with a map and graphic along with the property’s name, distance from the event, and a convenient ‘book it’ button to simplify reservation booking.

With 31 properties implementing new sales and web marketing systems, training for executives and staff was a priority for NCG. “We wanted our property teams to understand how valuable the new systems were to their sales,” said Mrs. Guimond. “Training from hotel SystemsPro came at no additional cost and was excellent. Our staff could take online classes any time to fit their schedule. The personal instruction helped our people learn how to use hotel SalesPro and hotel WebSpace quickly.” 

hotel ServicePro is also used by the operations side of the organization at all hotels. It enables NCG to deliver an outstanding guest experience and maintain property value. It provides staff with special service requests to engage closely with guests and proactively meet their needs throughout their stay. hotel ServicePro tracks preventive maintenance schedules and safety inspections, maintains equipment records, and expedites guest requests. NCG installed hotel ServicePro in 2011.

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