Outstanding Hospitality Advertising, Digital Marketing, Public Relations to be Honored at Adrian Awards Gala

  • 02.09.18
The Hospitality Sales and Marketing Association International (HSMAI) has named the Gold Winners of the 2017 Adrian Awards, which honor innovative and inspiring best practices in advertising, digital marketing and public relations in hospitality.

Platinum and Best of Show winners will be unveiled at the HSMAI Adrian Awards Dinner Reception and Gala on February 20 at the New York Marriott Marquis. 
After receiving more than 1,200 entries and adding a category to better reflect the prevalence of integrated campaigns, HSMAI will present Gold Awards to one of the largest groups of winners in the Awards’ history, including 91 awards in Public Relations, 18 in Integrated Marketing, 124 in Digital Marketing, and 32 in Advertising. The 200 judges for this year’s awards are prominent members of the travel industry and subject-matter experts in advertising, digital marketing, media and public relations.
“We received impressive entries, which made it all the more difficult to select winners,” said Fran Brasseux, executive vice president of HSMAI. “But in the end, the ones who were selected as Gold winners always brought a little something extra to the table, whether it was by mobilizing engaged consumers to turn them into brand ambassadors, or by harnessing emerging technology to tell the story in a new and compelling way. The people behind these entries truly are travel marketing super heroes.”
At the Adrian Awards Dinner Reception, co-sponsored by HSMAI, Google and TravelClick, Gold winners’ submissions will be showcased on digital displays and honored during the dinner reception. Winners of the Gold Adrian Awards are considered for Platinum Adrian Awards and the “Best of Show” Awards, the Adrian Awards’ highest honor. Both Awards will be announced on stage in the Broadway Ballroom at the Adrian Awards Gala on Tuesday, Feb. 20. 
HSMAI’s Adrian Awards Reception and Gala offers hospitality professionals an opportunity to connect for an evening of celebration with more than 1,000 attendees from their industry. The Adrian Awards celebrate lifetime achievement recipients; award-winning strategies in advertising, digital marketing and public relations; and the teams behind each campaign that bring an idea to life. Winners of this year’s Libris Pioneer in Virtual Storytelling and HSMAI and National Geographic Traveler Leader In Sustainable Tourism Award will also be unveiled.

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