PAR Springer-Miller Sales Team Grows with Expansion of ATRIO Hospitality Technology Platform

  • Springer-Miller Systems
  • 09.23.14
PAR Springer-Miller has announced that Jasmine Koontz and Bill Green have joined its sales and marketing team in support of the rapid growth of the cloud-based ATRIO hospitality technology platform.

The number of ATRIO PMS installations has increased 300 percent in 2014. In addition, the ATRIO platform continues to grow with more modules and more zero-training features that allow hotels to provide excellent guest service while reducing their total cost of ownership. Other recent achievements include:

  • Consistent delivery of monthly releases demonstrates ongoing commitment to feature velocity and a growing suite of capabilities
  • HTML5 reporting dashboard provides easy to use, anywhere access to ATRIO reports
  • Proactive interface monitoring diagnoses and repairs interface problems before they affect your business
  • New modules on the platform including ATRIO POS, ATRIO Distribution and, coming soon, ATRIO Spa

In order to keep pace with the demand for the cloud-based property management system, PAR Springer-Miller has expanded their global ATRIO sales organization.

Jasmine Koontz joins PAR Springer-Miller from Digital Alchemy where she served as the director of resort spa sales. In this role she helped bring their Spa CRM solution to market. Jasmine has a B.A. in business administration and marketing and serves as the regional sales manager for the southwest territory out of Dallas, Texas.

Bill Green joins PAR Springer-Miller from Newmarket International. Based in Los Angeles, Calif., Bill manages the northwest territory as the regional sales manager. Bill also served as a regional sales manager at Newmarket International prior to joining PSMS and also holds a B.A. in business administration and marketing.

“We are excited to welcome Jasmine and Bill to the ATRIO sales team. With the growing demand for a true cloud based PMS System that focuses on simplifying operational roles within hotels it was time to expand our team,” said Victor Vesnaver, senior vice president of sales and marketing. “It has been a great year for ATRIO and the pipeline is promising for the rest of 2014, Jasmine and Bill will be big contributors to our continued success in 2015 and beyond.”

A true built-for-the-cloud solution, ATRIO moves hospitality to a new user experience and a new way of doing business. By leveraging all the capabilities of Microsoft Windows Azure, ATRIO dramatically reduces on-property technology requirements and data security risks. PAR Springer-Miller employs agile development methods with ATRIO, resulting in frequent product releases and the ability react quickly to market needs for new features. 

With ATRIO, PAR Springer-Miller Systems has pioneered and delivered a new generation of technology for the hospitality industry; moving the hospitality industry to the cloud, to a new user experience and to a new way of doing business. The ATRIO hospitality technology platform continues to expand with ATRIO POS and ATRIO distribution, reducing the total cost of ownership (TCO) for hoteliers and management companies by embracing true cloud computing, minimizing on-property technology and reducing implementation and training costs to increase staff efficiency and productivity.

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