Passkey Installs GroupMAX at 7 Additional Caesars Entertainment Hotels

  • Passkey (now a part of Lanyon)
  • 10.08.13
Passkey has announced the successful deployment of its GroupMAX hotel booking technology at all of Caesars Entertainment's Las Vegas hotels.

Caesars Entertainment Deploys Passkey's GroupMAXâ„¢ Cloud-Based Hotel Booking System Across Its Las Vegas Properties

In a strategic move to provide the highest service levels to its meeting planners and guests, Caesars Entertainment (NASDAQ:CZR) has deployed Passkey's award-winning GroupMAX hotel booking technology at all of its Las Vegas hotels.

Two years after the initial implementation of GroupMAX at its flagship Caesars Palace property, Caesars is now rolling the technology out across its seven other Las Vegas hotels: Bally's Las Vegas, Flamingo Las Vegas, Harrah's Las Vegas, Paris Las Vegas, Planet Hollywood Resort & Casino, The Quad Resort & Casino and Rio All Suite Hotel & Casino.
The decision to deploy GroupMAX across the enterprise was based on the tremendous success experienced at Caesars Palace, and is intended to create a major shift in overall event performance at the remaining hotel properties.
Caesars management recognized that an enterprise-wide ability for meeting planners to have a tailored online booking experience for their events, while delivering greater room block pickup, multiple guest booking options and live event tracking are all essential factors for optimizing a major revenue component of their business.
"Passkey has enabled us to provide better service to our meeting and event customers while increasing internet reservation utilization by attendees. Additionally, as a business partner, Passkey has proven to be both responsive and flexible in meeting our business needs," said Mary Ann Dennis, senior vice president of teleservices for Caesars Entertainment.
Planners using the system have reported, on average, a 30% increase in room block pickup. In addition, with GroupMAX's two-way direct connectivity with Caesars' internal reservations system, individual users are able to purchase options like room upgrades, extended stays and other hotel services and amenities.
"These benefits are monumental, and now planners at all of our Las Vegas properties can maximize results with this cutting edge technology," said Caesars Entertainment senior vice president Michael Massari. "Not only does GroupMAX ensure greater pickup for meeting planners, but it delivers sophisticated reporting, communication and marketing tools that today's events demand."
"Caesars Entertainment is doing everything right with the technology," said Greg Pesik, president and CEO of Passkey. "They've integrated GroupMAX into a group management discipline and now both their clients and their top lines are seeing the benefits."

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