Passkey's Cloud-Based Toolset Deployed at 39 John Q. Hammons Properties

  • Passkey (now a part of Lanyon)
  • 02.14.14
John Q. Hammons Hotels & Resorts launches Passkey's GroupMAX hotel booking technology at 39 additional hotels, in a strategic move to offer high service levels to meeting planners and guests while maximizing its own group business.

John Q. Hammons initially implemented GroupMAX at four of its properties in 2011, where the results have been spectacular, both in terms of lifting service levels to meeting planners and guests and increasing revenues and profits for the hotels. These positive results were the key catalyst for the decision to multiply the deployment ten fold, from four to 43. The 39 new properties include 24 Embassy Suites, one Hilton, six Marriotts, four Renaissance Hotels and four independents.

With GroupMAX, John Q. Hammons hotels will be able to offer its group guests a variety of new accommodation options such as room upgrades, extended stays and hotel add-ons. This provides guests with a more enjoyable and complete lodging experience, while allowing the hotels to generate considerable incremental revenue.
The deployment of GroupMAX is expected to drive incremental revenue gains of over $2.5 million per year, in addition to significant cost savings and increased planner satisfaction and loyalty.

"Based on the return GroupMAX has been delivering for us at four of our hotels, we decided to implement it at the majority of our properties to multiply that return," said Phill Burgess, vice president of sales and revenue management for John Q. Hammons. "GroupMAX increases revenues and lowers reservation costs. Our decision to deploy this technology at more properties just made business sense."
"John Q. Hammons must be applauded for providing their hotels with the right set of tools, not only to increase revenues, but most importantly, to raise service levels to meeting planners and guests," said Greg Pesik, president and CEO of Passkey. "The key to greater revenue and higher service levels for hotels is increasingly a technology question. John Q. Hammons clearly understands that."

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