Passkey's GroupMAX System Wins Most Innovative Technology Award from Trade Show Executive Magazine

  • Passkey (now a part of Lanyon)
  • 08.15.13
Innovation is alive and well in the events industry, according to the 2013 Trade Show Executive (TSE) Readers' Choice Innovation Awards, and Passkey is helping to revolutionize today's event technology solutions.

Passkey was Trade Show Executive magazine's first place winner in the Most Innovative Technology Serving Show Managers, Exhibitors & Attendees category, but also received second place honors in the overall Most Innovative Organization in the Trade Show Industry category. 
Passkey has developed one of the world's leading cloud-based group hotel booking technologies for groups and events, and a key to its success has been the continuous stream of innovations it brings to its customers and the market. 
"Show organizers are always on the lookout for something that will improve their own efficiency and effectiveness, and that which will translate into a better experience for their exhibitors and attendees," said Darlene Gudea, president of Trade Show Executive Media Group. "The fact that so many industry executives took the time to carefully scrutinize the latest innovations reflects their keen interest in pushing boundaries and discovering new ideas and processes to keep their shows fresh and exciting."
Most recently, Passkey released one of the industry's first up-sell centric hotel booking engines, GroupMAX 2, which is again redefining the hotel booking experience for meetings and events, and is being embraced by hotels, meeting planners and trade show organizers across the globe. 
"We are very pleased to learn the results of the 2013 TSE Innovation Awards," said Greg Pesik, president and CEO of Passkey. "Not only does this validate our recent efforts leading to the GroupMAX 2 launch, but it signals the overall importance of innovation in the industry. We will continue to lead by providing the latest innovations to our customers."
An overview of all winners is available at

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