Passkey's GroupMAX Wins 2013 WebAward

  • Passkey (now a part of Lanyon)
  • 09.19.13
Passkey's flagship product, GroupMax™,  a hotel booking engine, won the 2013 WebAward from the Web Marketing Association in the hotel and lodging sector.

Passkey's GroupMAX™ Hotel Booking Engine Wins 2013 WebAward for Outstanding Achievement in Web Development

Passkey's flagship product, GroupMAX, has been awarded the Web Marketing Association (WMA) 2013 WebAward for Outstanding Achievement in Web Development for the Hotel and Lodging Sector.
The WMA's WebAward is the premier annual website award competition that sets the standard of excellence for website development.  Judged by a panel of industry professionals, submissions are scored in terms of Design, Innovation, Content, Technology, Interactivity, Copywriting and Ease of Use. To earn this distinction, GroupMAX scored higher than the Hotel and Lodging sector averages as well as the overall WebAward averages in the areas of Innovation, Content, Technology and Interactivity.
GroupMAX is widely accepted as the industry standard for group hotel bookings by hotels, corporations, destinations and meeting planners worldwide. The cloud-based solution's newly launched booking engine, which WebAward judges reviewed, was designed for optimal user experience and maximum revenue creation for hotels and destinations. Fully customizable and built to support stunning visuals and abundant creative promotional tools, the booking engine is truly innovative.
"Our goal is always to improve the event experience, and every feature of GroupMAX is developed with that in mind, including the booking website itself," said Greg Pesik, president & CEO of Passkey. "This recognition from the Web Marketing Association surely validates our development efforts."

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