Peppermill Resort Spa Casino To Implement Rainmaker’s GuestREV® Profit Optimization Solution

  • Rainmaker Group (The Rainmaker Group)
  • 01.22.13
The Rainmaker Group, a world leader in automated forecasting and profit optimization solutions for the Gaming & Hospitality industry, announced that the Reno Nevada Peppermill Resort Spa Casino, a AAA Four-Diamond resort, will implement the company’s market-leading GuestREV® solution in the first quarter of 2013.


“We looked at all the main players offering revenue management systems and, within about six months of our assessment, knew that Rainmaker was the right choice,” said Pat Flynn, executive director of hotel and sales for Peppermill Resort Spa Casino. “We were most impressed by Rainmaker’s real-time interface with our player management system.”

Accurate demand forecasting, enabling Peppermill to look at multiple factors to maximize profitability, as well as tailor its marketing offers based on data from GuestREV, were among other key drivers in the selection process.

“We believe GuestREV’s precision forecasting and optimization will reliably identify otherwise hidden opportunities to more completely maximize hotel and property revenue,” said Flynn. “We’re looking for it to provide us with the right information so that we are able to make the best decisions on profits per room. We expect to begin utilizing GuestREV’s full capabilities by June 1st, in time for our busy summer season.”

In forecasting and pricing hotel rooms, Rainmaker’s GuestREV profit optimization system factors in the Total Guest Value, or profitability of guest spend, for the entire property or enterprise. Since its debut
in 2001, this unique methodology has helped boost gaming and non-gaming revenues from 5 percent to 15 percent at numerous casino hotels.

"We welcome Peppermill to the Rainmaker family of premier casino-hotel customers,” said Tammy Farley, president of Rainmaker. “Peppermill has a well-earned reputation in the industry and among peers as a hotel resort that delivers an outstanding resort experience at a tremendous value. Through application of our sophisticated Total Guest Value algorithms, we are confident GuestREV is the tool to help Peppermill maintain, perhaps even enhance, the guest experience, while helping it maximize its profitability.”




Related Articles
want to read more articles like this?

want to read more articles like this?

Sign up to receive our twice-a-month Watercooler and Siegel Sez Newsletters and never miss another article or news story.