Rainmaker and TravelClick Enter into Research and Development Partnership

  • Rainmaker Group (The Rainmaker Group)
  • 06.04.15
The Rainmaker Group and TravelClick have announced a joint research and development partnership to allow TravelClick's Demand360® customers to integrate their subscription data into Rainmaker’s revenue management system (RMS).

The partnership will focus on incorporating TravelClick’s Demand360 into Rainmaker’s RMS. Demand360 is one of the only competitive market intelligence products available to the hotel industry that provides forward-looking reservation metrics and analytics by channel and segment. Allowing subscribers to integrate Demand360 data into Rainmaker’s RMS will help hotels and casinos create more powerful forecasting and pricing recommendations.

This partnership enables Rainmaker to use TravelClick’s aggregated competitive future pacing data in its market leading revenue management solution suite to enable its clients to optimize revenue from all sources. Over 5,000 hotel properties rely on Rainmaker solutions to manage their business effectively.

“Big data is a necessity for hoteliers," said Greg Sheppard, vice president, business intelligence products at TravelClick. "The partnership with Rainmaker will offer unparalleled pricing recommendations and forecasts to help hoteliers make better business decisions. With access to the only forward-looking booking data in the industry, joint customers will get the very best of both worlds allowing them to generate more bookings and increase their revenue.

“Rainmaker utilizes cutting-edge research in order to bring customers the most sophisticated solutions and our partnership with TravelClick showcases our commitment to offering the best services and data to our clients,” said Eian Counts, VP, product strategy at Rainmaker Group. “Demand360 is the most comprehensive business intelligence tool for the hospitality industry and the perfect complement to our technology to help subscribers improve their bottom line.”

TravelClick and Rainmaker hold strict confidentiality, security and legal policies with the highest regard. Throughout the R&D phase, both companies will ensure that strict data use requirements are being met. Subscriber test software will only have access to data for the subscriber and an aggregated view of their competitive set. No individual competitive information will be shared. The R&D phase and alpha test will last up to 12 months. It is projected for a solution to be commercially available in 2016.

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