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Rainmaker Group (Rainmaker), a leading provider of cloud-based hospitality revenue and profit optimization software, and ZS Associates (ZS), a global consulting firm have announced their new partnership. The two firms will combine ZS’s strategies, methodologies and frameworks with Rainmaker’s powerful technologies and advanced science to drive innovation in hospitality revenue management.
“We are pleased to have ZS as a partner and know our joint knowledge of the industry will be a great benefit to our customers,” said Mike Cowles, CEO of The Rainmaker Group. “This partnership is a great way to showcase both of our areas of expertise and provide joint leadership and innovation to help advance the revenue optimization discipline as a whole.”
“By partnering with Rainmaker, ZS will be able to work with clients to implement revenue strategies on a more complete level than we can do alone, as well as allowing a broader group of hospitality companies access to ZS’s skills and staff,” said Glenn Hollister, principal at ZS. “We are particularly excited to work with Rainmaker’s experts to advance industry practices in areas such as total profit optimization and personalization beyond current practices.”
When it comes to revenue management, one of the biggest challenges—and missed opportunities—for most companies is personalization. The partnership will produce valuable research, based on a wealth of data from both ZS and Rainmaker, to help clients understand industry trends, adopt best practices and more. ZS and Rainmaker plan to explore processes and advanced analytics to maximize the effectiveness of personalization throughout the sales funnel.
The partnership will continue to evolve and bring new capabilities to help hospitality professionals enhance their insights, improve their revenue optimization and drive sustained growth for their companies.