RoomNetTV, a specialist provider of Apple technology products to the hospitality industry, will deliver live DIRECTV content to hospitality venues in the United States using Apple TV.
Guests will be able to view the content through RoomNetTV’s unique Apple TV media player, which is quickly becoming a leading Apple-based in-room entertainment solution for hospitality guests across the world. RoomNetTV’s Apple TV solution gives hotel guests in the United States access to the full range of DIRECTV Hospitality content packages on an Apple device using hotels’ existing IPTV infrastructure. It’s a long overdue replacement to legacy proprietary set-top boxes.
“DIRECTV Hospitality is a leader in driving premium content in the hospitality industry, and we have been for over a decade,” said Doug Eichler, vice president of commercial sales for AT&T Business. “This relationship with RoomNetTV will further our leadership position by helping us bring DIRECTV programming content to more guests on more screens.”
Darren King, CEO of RoomNetTV, said: “This is a great opportunity to help our respective organizations grow our market share. We’re delighted that we’re able to team up with such a forward-thinking company.”
RoomNetTV is making this announcement, coinciding with HITEC Houston, where RoomNetTV will be exhibiting in booth No. 600. RoomNetTV will also have a representative at the DIRECTV booth (No. 1809) to help demonstrate the benefits of utilizing their combined capabilities.
RoomNetTV’s offering allows hotel guests to enjoy a range of curated content covering entertainment, music, sport, business and more. Now, RoomNetTV is able to provide its U.S.-based users with premium live TV content, enabling them to access the full range of DIRECTV channels. Individual hotels can decide which DIRECTV package is relevant to its guests, which is then delivered to the guestroom via RoomNetTV’s fully managed Apple TV device.
King said, “Our hospitality clients can provide television to their guests that’s of genuine value, improving the guest experience and enabling them to access all of their favourite television shows and sports events while staying in their guestroom, including OTT services like Netflix, Amazon video, YouTube and more.”