Rusticae Selects SiteMinder for Online Distribution

  • SiteMinder
  • 01.27.15
SiteMinder, a provider of online distribution and direct booking technology, has announced that it has signed on Rusticae, one of the largest quality clubs for boutique hotels in Spain.

The club’s portfolio comprises more than 250 hotel properties across Europe and Latin America, including an increasing number that are now live with SiteMinder’s Channel Manager as well as SiteMinder’s integrated booking engine, TheBookingButton, to capture direct online bookings.

“SiteMinder was founded with a hotelier’s vision and today remains focused on both continually developing its products and extending its already large portfolio of channels, so hotels can get connected worldwide and benefit from unlimited distribution," said Isabel Llorens, co-founder of Rusticae. "We believe it offers the best technological solution in today’s online market."

“We particularly love SiteMinder because the company has developed easy-to-use technology for hotel properties of all sizes and its ‘make the complex simple’ concept really makes all the difference when it comes to online distribution," said Llorens.

Rusticae has boutique hotels established in countryside and urban areas across Europe and Latin America, including in Portugal and France and more than 170 in Spain, alone. Its mission is to offer guests unique experiences, with quality as its cornerstone and main business goal. The club’s website was recently awarded ‘Best Travel Website’ by the Ministry of Tourism in Spain.

Today’s announcement makes it the latest hotel group to adopt SiteMinder’s technology, which, over the 12 months ending June, 30 2014, facilitated 18 million reservations and $7.4 billion in revenue for hotels worldwide.

“As Spain and Portugal prove popular destinations for longer stays,[1] we are pleased such an esteemed group as Rusticae recognises the importance of streamlining its online distribution through best-in-class technology," said Jason Lewis, SiteMinder’s VP sales EMEA. “With The Channel Manager, Rusticae hotels now have real time, two-way access to more than 200 of the world’s top distribution channels. This is a major competitive advantage, particularly for those properties that have integrated their property management systems with the channel management platform to instantly capture their online bookings at their front desk."

“We are thrilled a number of the properties have also integrated TheBookingButton, to attract and convert direct bookings. TheBookingButton was the third-highest revenue-generating booking channel for SiteMinder customers last year," said Lewis.
1] ITB World Travel Trends Report 2014/2015, IPK International, December 2014

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