SHR Developer of Windsurfer® CRS and Roomer Travel Announce Alliance to Drive Hotel Revenue and Enhance Guest Satisfaction using Life Happens Cancellation Protection

  • SHR
  • 01.09.17
SHR, developer of the Windsurfer® CRS hotel reservation and distribution platform, announced a partnership with Roomer Travel to offer Life Happens™, providing free added value to hotels utilizing its TopSail™ Internet Booking Engine (IBE).

Life Happens™ is a revolutionary hotel cancellation protection that allows guests to cancel their non-refundable reservations and receive an 80 percent refund. At zero cost to hotels, the Life Happens™ integration into SHR’s TopSail Internet Booking Engine empowers hotels to provide maximum flexibility to their guests without the risk of lost revenue due to cancellation.

“The SHR team has an impressive history of innovating the distribution and hospitality technology landscape, and this is precisely why we are so thrilled about our partnership. We are seeing a dramatic shift towards direct bookings, and hoteliers are recognizing the importance of promoting their website as a competitive channel. Our integration into TopSail will help their hotels drive more direct bookings, boost their guest satisfaction, decrease distribution costs, and create a new revenue stream,” said Managing Director of Roomer Travel, Richie Karaburun.

“Now, much like the airline industry, hotels can offer flexibility on rates that are technically non- refundable. Life Happens reduces the risk and builds confidence with the consumer. It is a win-win for the consumer and the hotel,” said Drew Rosser, vice president of sales at SHR.

With zero cost and free implementation, hoteliers using TopSail can now implement Life Happens on their direct booking channel.

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