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Sceptre Hospitality Resources Introduces Save for Later Feature to Aid in Abandonment Recovery

  • SHR Group
  • 06.03.14
Sceptre Hospitality Resources (SHR) has announced the introduction of the Save for Later feature within its new internet booking engine, TopSail™.

It is now common for a guest to research a hotel extensively before booking. Whether it is through review sites such as TripAdvisor or Google Hotel Finder, or by comparing several hotels found on a metasearch site, guests are likely to shop around before finalizing a booking. Keeping this behavior in mind, it is important that a hotel allow a guest to save their shopping cart, providing easy access to complete a booking at a later time.

SHR's Save for Later feature does just that – a guest can opt to save their cart by simply providing an email address. A link to their cart is then emailed so they can complete the booking process at a different time or on a different device. This allows the hotel to help recover abandoned carts and increase conversion while allowing greater flexibility and ease of booking for the guest. If a saved for later shopping cart is not retrieved within a certain time window, hotels have the ability to re-engage those guests by creating specific incentives and calls to action for those guests to finalize the process.

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