SiteMinder Secures Sercotel Chain to Cement Growing Footprint in Spanish Hotel Market

  • SiteMinder
  • 01.21.15
SiteMinder, a provider of online distribution technology, has announced that it has secured one of Spain's largest hotel chains, Sercotel, to cement its growth in the Spanish hotel market.

The announcement comes one week ahead of the world's tourism trade fair for the Ibero American markets, FITUR, being held in Madrid.

Sercotel says, to date, nearly half of the hotel chain's portfolio in Spain – which comprises 124 predominantly four-star properties, with a total of 16,000 rooms that attract 4.6 million overnight stays per year – have signed up to use SiteMinder's Channel Manager, with more properties expected to go live in 2015.

"Our first SiteMinder-connected property went live last year and it didn't take long for nearly half of our other hotels across the country to follow," said Javier Taus'a, COO of Sercotel Hotels. "Using SiteMinder's Channel Manager, our hotels have not only gained real-time access to more than 200 of the world's top distribution channels, but they have been able to reduce their costs of guest acquisition while increasing their revenue. A number of the signed properties have also integrated their property management system with the Channel Manager to capitalize on SiteMinder's fully-integrated, two-way solution from online to their front desk."

Sercotel has established 154 hotel properties located in over 106 destinations across Spain, Andorra, Portugal and Colombia over the past 20 years. It is the latest hotel chain to continue the global adoption of SiteMinder's Channel Manager. Over the 12 months ending June 30, 2014, the Channel Manager contributed to $7.4 billion in revenue and 18 million reservations that SiteMinder's market-leading technology facilitated for hotels worldwide.

"Recent data shows the hotel markets in Spain and Portugal have experienced RevPAR growth since 2011, with consistent demand increases of 4.8 percent and 6.6 percent, respectively,[1] said Jason Lewis, SiteMinder's VP sales EMEA. "It is due to this growth that southern Europe continues to be a key market for SiteMinder, and we are thrilled groups such as Sercotel are seeing the benefits of streamlining their online distribution through best-in-class technology."

[1] Spain, Portugal hotels show growth, Hotel News Now, 7 January 2015




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