InnRoad Names Susan Cotton Director of Sales, Northeast

Recognized hotel industry veteran, Susan brings more than ten years of hotel sales and marketing leadership to innRoad

innRoad announced the commencement of Susan Cotton as Director of Sales, Northeast Region. Presently, Susan is traveling the region hand-delivering the innRoad solution to hotels in search of higher profits.

A travel industry veteran, Susan has held director-level sales & marketing positions at travel giant, TravelClick, as well as Rosewood Hotels & Resorts and 300+ room independent hotels and resorts from Vail to Cape Cod.
A win for the company and hotel owners alike, Susan joins innRoad from TravelClick, where she consulted with over 300 hospitality accounts to develop bookings strategies to capitalize from electronic channels. Her recommendations included online advertising, search marketing, website design, social media, reservation software, business intelligence reports and travel agent media. During this time, Susan assisted individual hotels and hotel management companies in the effective management of digital marketing campaigns to drive sales and improve market share.

Regarding the new hire, innRoad Sr. Vice President of Finance & Human Resources, Ahmet Can said, “innRoad has grown to be the leading online Hotel Platform for Independent Hotels largely through word of mouth and industry recognition for our technology and vision. It’s exciting that we’re now attracting the attention of veteran sales and marketing professionals in the industry such as Susan, which will only help get the word out more about how great our technology is for the Independent Hotel segment”.

Susan explains, “The ability to streamline channel and rate management fills a void in the market, allowing hoteliers more time to focus on maximizing revenues rather than managing the complexities of sales channels. innRoad services are a leap forward for the unbranded hotel space and I’m excited to increase awareness among unbranded hotels”.

Hotel owners of all types will surely benefit from Susan’s past leadership in hotel technology solutions that increase revenue and decrease costs across all departments. Her expertise is a testament to the growth of innRoad over the last few years.