The Rainmaker Group on Pace to Grow 50 Percent in 2016

  • Rainmaker Group (The Rainmaker Group)
  • 07.11.16
With the current boom in new hotels and casinos, there is an urgency for intelligent analytics to game the competition. That’s why the hospitality industry has turned, in increasing numbers, to The Rainmaker Group for math and science-propelled software solutions that drive revenue, optimize profits and generally help clients outperform their competitors.

In fact, Rainmaker is on pace to enjoy a 50-percent growth this year in the hospitality industry arm of its business.

Since January, Rainmaker has welcomed more than 200 hospitality companies, representing more than 300 properties worldwide; all have made the decision to incorporate Rainmaker solutions into their business strategy, from transient and group market pricing and forecasting (guestrev® and grouprev®) to competitive positioning (revcaster®) and performance benchmarking (revintel).

Like its clients, Rainmaker remains focused on new and enhanced solutions. The company recently introduced a partnership with Cvent, ensuring that hospitality and gaming clients using grouprev can more quickly and seamlessly respond to group business leads from Cvent’s event management platform. That platform eliminates the duplication of RFPs that have long plagued the group lead process and sorts leads by relevance, thus amplifying the advantages of grouprev. Rainmaker is poised to announce further innovations later this year.

“This is a very exciting chapter in our 18-year history as the hospitality industry matures with respect to revenue optimization," said co-founder and president Tammy Farley, commenting on Rainmaker’s growth. "It’s no surprise that we’re seeing a surge in start-ups in the revenue management field. But our growth seems to testify to the value hotels and casinos place on our proven performance, consistency and groundbreaking ideas in driving bottom-line growth.”

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