The Shores Resort Implements Photo Advocacy

  • 01.29.15
The Shores Resort and Spa recently launched Photo Advocacy in order to encourage guests to compete to fill the resort's library of authentic photos.

After The Shores Resort launched Photo Advocacy, guests have shared photos of their favorite vacation moments with hundreds of thousands of friends and family. Photo Advocacy encourages hotel guests to enter into photo contests that The Shores uses to turn memorable moments into brand connections around the world. Guests share their photos of The Shores Resort to their social networks as they compete for votes in the contest. Contestants get competitive as they share to win.

"The reach of Photo Advocacy can be astounding. One entrant was a travel blogger with 428,000 followers who sought out votes through her social media – sending her voters (and potential guests) directly to the hotel's website," said Debi Moses, senior director of sales for "No amount of marketing can have the kind of trusted reach that your guests have combined."

The platform makes it easy for The Shores' marketing team to curate a hotel's brand story through the creativity and the authentic voice of their guests. Photo Advocacy helps turn social connections into new guests.

Unlike traditional hashtag photo contests, guest photos are chosen and approved by the resort, linked to the brand and carry full copyright permissions. This allows the hotel to repurpose and reuse the photos in all of its social media channels. Photo Advocacy photo contests run perpetually so there is always a stream of new photos to choose from, vote on and share to promote The Shores Resort.

"'s first Photo Advocacy contest, 'The Shores Outdoors,' allowed our guests to embrace their inner photographer and resulted in sharing amazing scenic shots that I can honestly say would rival a professional," said David Rijos, general manager of The Shores Resort & Spa. "It is no wonder so many went viral!"

The Shores Resort & Spa is an AAA Four-Diamond luxury beachfront hotel in Daytona Beach, Fla., and one of the first hotels to launch Photo Advocacy. Guests submitted photos that included beautiful sunrises, children playing on the beach, messages in the sand and striking ocean views from hotel balconies.

" continues to amaze us with their innovative approach to harnessing the power of our happy hotel guests and turning them into our property's brand ambassadors," said Rijos. "Everything we do with them is a big win-win!"

Related Articles
want to read more articles like this?

want to read more articles like this?

Sign up to receive our twice-a-month Watercooler and Siegel Sez Newsletters and never miss another article or news story.