eRevMax Improves Online Revenue for Indian Luxury Resort

  • eRevMax
  • 05.22.14
Tree of Life Resort & Spa in India has increased online revenue with eRevMax through streamlining the distribution process and reaching out to luxury travelers through niche sales channels.

The Jaipur-based resort is using RateTiger to manage their rate and room inventory updates in real-time across online sales channels and receive reservation data to their PMS, all from a single, integrated solution.
A popular destination amongst HNIs (high net individuals), Tree of Life is selling 14 villas across 16 sales channels. RateTiger helps hotels sell rooms from an allocated inventory pool across multiple channels simultaneously from a single platform, making online distribution completely automated to save time. All reservations made on online travel sites are captured, and available inventory is automatically redistributed for the hotels to sell last-room availability thus eliminating the chance of overbooking. 

The luxury travel segment in India is growing by 20-25 percent annually. Travel remains the first choice for around 43 percent of high net worth individuals in India, when it comes to lifestyle experiences. Tree of Life is leveraging eRevMax Channel Ecosystem’s superior connectivity with global OTAs as well as dedicated luxury sales channels to reach out to specific target groups and regions.

“We have seen an amazing growth year-on-year of revenue coming to us through online travel agents," said Akhil Anand, group head of Tree of Life Resorts and Hotels. "Keeping in mind that this is the future, it was imperative for us to gear ourselves for the continuous growth to come. RateTiger has helped us connect with many important OTAs and has definitely helped increase our business base from this channel immensely. Updating rates and inventory has never been easier. The user-friendly interface and efficient support team add to the pleasure of using this product."

"RateTiger by eRevMax helps Tree of Life Resorts & Spa to manage distribution to an optimized mix of channels - the use of pooled inventory solution automatically decrements availability as bookings are converted, thereby ensuring no manual interference is required," said John Seaton, VP of Sales, EMEA & APAC, eRevMax. "In addition, they can improve online exposure and optimize revenue by reaching out to new markets through our Channel Ecosystem."

RateTiger, from eRevMax, is a fully integrated channel management and connectivity solution that entirely automates the connection between hotel inventory systems and distribution channels, regardless of business model, connectivity type or geography.

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