eRevMax has partnered with World Independent Hotel Promotion (WIHP) to offer metasearch management capabilities.
Through this partnership, hotel customers of eRevMax’s RateTiger and Connect solutions can push real time rates and availabilities to Google Hotel Finder, TripAdvisor, Trivago, Kayak and WeGo to drive more booking traffic directly to their own booking engine.
eRevMax now provides XML interface connectivity to all channel classes (OTAs, wholesalers, tour operators, social media, metasearch sites) from a single platform and allow hoteliers to bid for higher positions in the metasearch channels and increase the visibility of the rates available on the hotels’ website. WIHP will also provide hotels with a managed service to execute the bid management process from a digital marketing perspective based upon a monthly or daily advertising budget.
"While metasearch has existed for several years, it hasn't been available as a direct booking channel for hotels on a broad scale," said Martin Soler, vice president of sales and marketing for World Independent Hotel Promotion. "A few years ago we made it our business to give access to metasearch and all levels of qualified direct booking leads to hotels. By working with eRevMax we're giving this access to tens of thousands of hotels which is a great thing for everyone who wants to increase direct bookings."
“Metasearch has become really mainstream, and has witnessed 13 percent growth in travel search traffic over last year," said Michael McCartan, CEO of eRevMax. "With over 28 percent travelers preferring metasearch to compare hotel rates, it is a highly effective tool that will allow our customer hotels to reach out to a much larger audience and offer an extended scope for pushing more direct bookings through a direct booking ecosystem of metasearch sites.”
This new offering will help hotels to increase bookings and revenue for their property, by driving qualified leads from metasearch sites to their own website. This will help them in reducing OTA commissions and improve overall profitability. The advanced tracking available with the service will help hotels to know the exact return on investment for each metasearch channel they are advertising on. They will have access to custom-built hotel analytics platform, where they can monitor the performance of their campaign and most importantly, see the revenue generated by the campaign.
The new functionality is immediately available to all existing hotel customers of eRevMax.