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January 24, 2013


- MGM Grand Ho Tram Beach deploys buuteeq’s Cloud DMS
- Lodging Interactive introduces central hospitality gift card website
- London Brand Management announces RoomComment real-time hotel feedback service
- Valencia Group selects Vizergy as online marketing partner
- IDS NEXT launches Guest Dynamix loyalty/feedback management application based on Salesforce
- Park Group chooses Blynk for mobile marketing and guest request management apps
The 541-room MGM Grand Ho Tram Beach has deployed buuteeq’s Cloud DMS digital marketing services on its website and online presence, and is already seeing over 10,000 daily unique visitors despite not being schedule to open for some months. The Ho Tram is the first MGM property to deploy buuteeq’s Cloud DMS, though more are scheduled to deploy it this year. http://www.mgmgrandhotrambeach.com, http://www.buuteeq.com
Lodging Interactive has introduced a central hospitality gift card website called Gift Hotel, allowing hotels, resorts and spas to create gift card listings and receive qualified sales directly to their websites. Consumers search the site based on their criteria and are returned a list of properties that meet their needs; when ready to make the gift card purchase, Gift Hotel links them to the business’ website where they buy direct. Gift Hotel also includes integrated Google mapping, guest reviews and social networking components for sharing listings with family and friends. http://www.gifthotel.com, http://www.LodgingInteractive.com
London Brand Management has announced its RoomComment real-time hotel feedback service, and reports that two significant accommodation providers in London are due to start using it “within weeks.” The system is text or app-based and uses artificial intelligence to determine the content of the hotel guests' message and direct it to the right person or department in the hotel for action before the customer publishes the complaint on other review sites or social media networks. http://www.londonbrandmanagement.com  
The Valencia Group has selected Vizergy as its online marketing partner for services that include hotel website design, search marketing and Web analytics and tracking. Valencia’s staff is also using Vizergy’s Hotel Web Management Platform to review marketing performance metrics, change website content, monitor its social media presence and more. Vizergy’s client services team also provides strategic guidance and market intelligence to each of Valencia’s properties, the Hotel Valencia Riverwalk in San Antonio, Hotel Valencia Santana Row in San Jose and Hotel Sorella CITYCENTRE in Houston. http://www.valenciagroup.com, http://www.vizergy.com
IDS NEXT has launched Guest Dynamix, a browser-based loyalty and feedback management application based on the Salesforce Platform designed to help users streamline and simplify loyalty and feedback processes and improve customer acquisition. The Loyalty Management module lets users create loyalty programs, set loyalty point conversion and point redemption slabs, define point redemption methods and more; the Feedback Management module provides a variety of email templates and guest satisfaction reports, and can be integrated with SMS and social media to allow for paperless feedback. A central guest information feature lets chain hotels track guests across multiple properties to help analyze guest spend, point accumulation and reward redemption. A portal allows guests to create their own login, view accrued points and redeem them for free nights and suite upgrades. http://www.idsnext.com  
The Park Group of Hotels has chosen Blynk’s apps for mobile marketing and guest request management at its 12 properties in India. http://www.theparkhotels.com, http://www.blynk.it

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