Beyond SEO: Google’s Trip Itineraries Signal a New Era for Hospitality

The state of distribution is changing in real time.

Google’s latest update—“visualize your trip with a day-by-day itinerary”—is more than a planning feature. It’s the start of a full migration from Search to Canvas. With Canvas and Connectors like NotebookLM, paired with an AI agent on a Model Context Protocol (MCP) server, travelers can build and share itineraries that go beyond a static knowledge base—interacting with tools like Google Maps for real-time planning.

“Google has shifted the rules of the game,” said Michael J. Goldrich, Vivander Advisors. “Visibility in search results is no longer enough. The new trip itinerary feature is where decisions will be made, and if hotels are not present in that space, they risk losing the guest before they even start booking.”

The implications for hospitality are profound. These itineraries won’t just live in Google—they can be shared directly with a brand loyalty app or orchestrated through a third-party solution provider.

According to Agentic Hospitality Co-founder and Chief AI Officer Brad Brewer, “Google’s expansion from Search to AI Overview Canvas with day-by-day trip itineraries is more than an SEO story. It’s a hospitality story. This shift changes where planning happens, how intent is shared, and who owns the guest relationship before arrival.”

These itineraries can be orchestrated through a third-party solution provider, such as Agentic Hospitality, where the conversation flows seamlessly into hotel and destination systems. That means experiences can be shaped before arrival—rooms prepared, upgrades offered, activities reserved, and loyalty perks applied.

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