Why Guest Technology is Key to Increasing Your Property’s Revenue

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Guest technology doesn’t just have to be a cost line at your property. Instead, it could be an extension of your revenue management strategy.

Here are some ways that reframing basic amenities like Wi-Fi and in-room TVs can boost both guest satisfaction and your bottom line.

Tune in to promoting your brand and revenue centers

With an average of 73% of guests turning on the TV in their room during a stay, you have incredible potential to reach a captive audience.

A good interactive TV system will transform what was once a passive entertainment endpoint into a powerful digital marketing tool. Extending your brand to the TV brings your unique draw into an engaged environment, on the largest screen in the room, with minimal distractions.

Customizable interactive features allow guests to use the TV to learn about on-site dining options, explore spa services, and take advantage of late checkout offers. Curated content like property-branded videos, custom guest messages, and exclusive offers can deepen a guest’s emotional connection and loyalty to your brand.

And these aren’t just self-service conveniences for guests; every upsell and booking activated by the TV is a time-saver for your staff, as well as an immediate, trackable transaction for your property.

Additional promotions for on-property services or F&B specials can be automated to display based on inventory, demand, and time. Integrations with PMS and CRM systems allow you to target promotions based on guest profiles, which increases personalization, conversion, and relevance.

When a relevant message is delivered to guests at the right time, it drives revenue for your hotel and value for your guests.

It’s also worth noting that when guests use in-room TVs to make decisions instead of calling the front desk, it alleviates workload for your staff and creates operational efficiencies—an especially important gain for properties navigating staffing constraints.

Welcome in partners and sponsors

Another revenue angle for the TV is advertising and sponsorships, with on-screen placements from local partners or premium service groups, as well as FAST (free ad-supported streaming television) channels in your programming lineup.

When integrated tastefully and targeted correctly, this becomes another monetizable touchpoint that enhances the guest journey.

These advertising opportunities are typically automated, requiring minimal effort for your staff, and include revenue sharing, ad income, or both for your property.

Pair this with revenue sharing from VOD purchases on your TV system, and you’ve got a reliable passive income stream that could offset your monthly service fees for in-room technology.

Cater to group experiences

For conference and group services, offering a custom TV package can be a high-impact, low-effort upsell opportunity.

It could include options like custom branding, messages, schedules, channel lineups, VOD listings, and on-prem (and on-theme) specials offered throughout the event, all automated to be promoted when event organizers know attendees will have downtime.

You can also extend the experience beyond guest rooms with custom Wi-Fi packages for groups and events. Offering reliable private internet access is just the start. Add in customized splash pages, branding, SSIDs, bandwidths, and scheduling, and you’re standing out from the competition and booking more events at your property.

When you consistently deliver cohesive digital experiences that are personalized and catered to these specific audiences, you can drive long-term revenue through repeat business and industry referrals.

Focus on the guest, not the gadget

The best guest technology strategies don’t chase the latest buzzwords. They focus on frictionless experiences. That means selecting solutions that are intuitive for guests, easy for staff to manage, and flexible enough to scale as your property evolves.

It also means putting the guest at the center of every decision. How can technology solve a problem, remove a hassle, create delight, or unlock value? If the answer is clear, so is the business case.

And these examples aren’t theoretical. Many hotels are seeing concrete financial results when guest-facing technology is included in their business strategies, increasingly shaping how properties differentiate themselves, earn loyalty, and drive revenue.