Hotel Communication Network Acquires Crave Interactive, Cementing Global Leadership in Hotel Guestroom Technology

HCN
6.3.2025
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Hotel Communication Network Acquires Crave Interactive, Cementing Global Leadership in Hotel Guestroom Technology

HCN
6.3.2025
Share

Hotel Communication Network (HCN), a leading provider of AI-powered in-room guest engagement solutions, announces the acquisition of Crave Interactive, a UK-based innovator specializing in digital guest experiences for luxury hotels. This strategic move positions HCN as a dominant force in the global hospitality technology sector, expanding its reach across the four- and five-star hotel markets. The deal closed today for an undisclosed amount.

Crave Interactive, established in 2009, has built a reputation for delivering high-quality in-room tablets and AI-driven guest services, catering to an elite clientele that includes MGM Resorts, Fairmont, and Hyatt. Their platform facilitates seamless guest interactions, from room service orders to spa bookings, enhancing the overall guest experience.

HCN's acquisition of Crave Interactive is a calculated step towards integrating complementary technologies and expertise and expanding HCN’s growing ad network, which allows hoteliers to acquire the substantial capabilities of this powerful guest engagement platform at greatly reduced rates through HCN’s newly introduced ad-subsidized model. HCN is combining can’t-miss proactive digital signage with global brand advertising that pleases guests and creates new sources of revenue for hotels.

HCN and Crave tablets are set to transform the hotel experience globally with a true AI breakthrough. A multilingual human-looking AI Concierge is introduced to each guest via the tablet, becoming their personal assistant, a helping hand with hotel communication, a city navigator, and an itinerary builder.  With ad revenues supporting this innovation, the technology is now within reach of every hotel globally. HCN offers hotels a new level of personalization and service for every guest on a mass scale.

“This acquisition is more than a merger of technologies; it's a fusion of visions aimed at redefining the guest experience," said Kevin Bidner, CEO of HCN. "By combining our strengths, we will deliver unparalleled value to hoteliers and guests alike."

HCN views this acquisition as a significant consolidation in the hospitality tech space. The combined company will have operations and installations in 25 countries with both tablet and mobile applications. With this acquisition, HCN has created a truly global solution for an industry seeking to modernize their in-room services and guest experience strategies.

For more information about HCN and its expanded suite of services, visit www.hcn-inc.com.

Hotel Communication Network (HCN) creates instant profitability via its in-room Navigator interactive tablets connecting guests to the hotel, city, and each other. Navigator drives revenue, reduces operating costs, and increases guest satisfaction. HCN’s digital-dining experience, DineIN, enables operators to increase their room service revenues or fully outsource meal service from local restaurants via the tablet with f&b charged to the room or the guests’ preferred payment method. Smart Screens. Smart Content. Smart Choice.

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