HSMAI Foundation Announces 2026 Board of Directors and Executive Committee Led by Chair Amanda Voss
HSMAI Foundation Announces 2026 Board of Directors and Executive Committee Led by Chair Amanda Voss
The Hospitality Sales and Marketing Association International (HSMAI) Foundation is proud to announce the 2026 Board of Directors and Executive Committee, led by newly appointed chair Amanda G. Voss, CMP, CHSL, commercial & sales executive. Voss succeeds outgoing Chair Lori Kiel, senior vice president of Revenue at Pyramid Global Hospitality, who has completed her two-year term.
HSMAI Foundation leaders reflect a diverse cross-section of the hospitality industry’s most respected hotels, brands, destinations and suppliers. Under Voss’s leadership, the Foundation will continue its mission to invest in a skilled and diverse commercial workforce for global hospitality to strengthen performance and ensure a thriving, competitive and future-ready industry.
“I’m honored to lead the HSMAI Foundation alongside such a dynamic and dedicated group of leaders,” said Amanda Voss. “Together, we have an opportunity to build a more resilient and future-ready hospitality workforce by expanding access to education, mentorship and career development across the industry.”
The Foundation also extends its sincere gratitude to Lori Kiel for her leadership and contributions during her tenure as Chair, helping to guide the organization’s strategic vision and impact.
HSMAI Foundation 2026 Executive Committee Members:
- Chair: Amanda G. Voss, CMP, CHSL, Commercial & Sales Executive
- Vice Chair: Noreen Henry, CMP, Chief Revenue Officer, Aven Hospitality
- Treasurer: Lexy Coley, Corporate Director, Talent Development, Omni Hotels & Resorts
- Immediate Past Chair: Lori Kiel, CHDM, Senior Vice President of Revenue Management, Pyramid Global Hospitality
- Secretary: Kristie Goshow, Chief Commercial Officer, Loews Hotels
- HSMAI President and CEO: Brian Hicks
HSMAI Foundation 2026 Board Members:
- Brandon Ahearn, Senior Director of Sales, Hospitality, Milestone, Inc.
- Rosemary Browning, Chief Executive Officer, Global Career Horizons
- Lovell Casiero, Chief Executive Officer, FLC Business Consulting
- Karen Contos, VP, Marketing DerbySoft
- Mike Gamble, President & CEO, Searchwide Global
- Rick Garlick, Principal Consultant, bvaBdrc
- Tammy Gillis, CEO & Founder, Gillis Sales
- Michael Goldrich, CHDM, CRME, Founder & Chief Advisor, Vivander Advisors
- Caryl Helsel, Founder & CEO, Dragonfly Strategists
- Robert Kwortnik, Associate Professor, Cornell University
- Monique Lee, Group Vice President, Wyndham Hotels & Resorts
- Dr. Breffni Noone, Professor, Penn State University
- Alyssa Petty, Director, Global Sales Excellence, IHG Hotels & Resorts
- Anthony Rose, Principal Director, Strategic Growth, Plusgrade
- Bernadette Ruby, Vice President of Sales, Amadeus Hospitality
- Deb Surden, Senior Director, Market Management, Expedia Group
- Cheryl Williams, Chief Revenue Officer, Preferred Hotels & Resorts
Special Advisors:
- Dorothy Dowling, Managing Director, Horwath HTL
- Matthew Clyde, President, Ideas Collide
In 2026, the HSMAI Foundation is building on its mission to cultivate talent by expanding initiatives across its core pillars—Attract, Develop, and Engage—to foster a more agile, competitive, and future-ready workforce. The Foundation will continue to introduce new audiences to careers in hospitality through enhanced academic partnerships, faculty programming, scholarships and accessible resources. For current professionals, a strong focus will be placed on upskilling and reskilling through updated certification programs, new research on career journeys and the release of its annual State of Talent Report. The Foundation will also deepen engagement opportunities by investing in mentorship, peer-learning, and leadership development, including expanded support for Rising Leader Councils and continued research on emerging topics like AI and commercial talent.
For more information on the HSMAI Foundation and its programs, visit www.hsmaifoundation.org (-> tracking.us.nylas.com).
The Hospitality Sales and Marketing Association International (HSMAI) is committed to growing business for hotels and their partners and is the industry’s leading advocate for intelligent, sustainable hotel revenue growth. The association provides hotel professionals and their partners with tools, insights, and expertise to fuel sales, inspire marketing, and optimize revenue through programs such as HSMAI Digital Marketing Strategy Conference, Adrian Awards, and Revenue Optimization Conference. Founded in 1927 and celebrating 90 years in 2017, HSMAI is a membership organization comprising more than 5,000 members worldwide, with 40 chapters in the Americas Region. Connect with HSMAI at hsmai.org, HSMAI Facebook, HSMAI, Twitter, and HSMAI YouTube.
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