Hotels are at a crossroads. For decades, they’ve leaked valuable guest data, surrendered the booking journey to third-party platforms and watched lifetime loyalty slip away. At the Destination AI – Hospitality Summit 2025, Brad Brewer, Co-Founder and Chief AI Officer of Agentic Hospitality, will deliver a keynote showing how hotels can break free with three simple but powerful actions: Retain. Reclaim. Reinforce.

In a session titled, Agentic Hotel Distribution: Owning the AI Era of Travel, Brewer will outline a protocol-first vision powered by the Model Context Protocol (MCP) to help hotels:

• Retain the conversion details they’ve been giving away for decades. Hotels leak their most valuable data daily – guest intent, cart actions, loyalty behavior – while OTAs monetize it. Agentic AI ensures hotels own every click, query, and preference.

“It’s like keeping the blueprint of your customer instead of letting someone else sell it back to you,” Brewer says.

• Reclaim the guest journey from intermediaries. AI-native orchestration puts the booking button back on the hotel’s surface, giving guests personalized, loyalty-aware journeys instead of generic OTA funnels.

“This isn’t about another widget or chatbot. It’s about reclaiming the journey from discovery to checkout,” Brewer says.

• Reinforce direct bookings by building loyalty and lifetime value at scale. Every interaction becomes fuel for upsells, repeat visits, and loyalty growth, strengthening hotels’ long-term resilience.

“Direct bookings aren’t just more profitable – they’re a foundation of lifetime value,” Brewer says.

Brewer is the inventor of Agentic Hotel Distribution. He has more than 20 years of experience in travel tech and AI, and he pioneered the AI-driven approach to hotel bookings to help hotels bypass traditional online travel agencies (OTA’s) for direct, personalized revenue. His company, Agentic Hospitality, is redefining hotel distribution for the AI era with protocol-first infrastructure that empowers properties to regain control of guest data and booking channels. Its flagship platforms – the Agentic Hospitality Cloud and AgentSite – equip hotels of any size to compete with global OTAs and reclaim ownership of their guest relationships.

“When hotels retain the signals, reclaim the journey, and reinforce their own booking channels, they move from dependency to resilience,” Brewer says. “That’s the only way to win in the AI-native travel landscape.”

The next era of hotel distribution won’t be won by OTAs or legacy systems. It will be owned by hotels that embrace Agentic AI. In this Destination AI session, attendees will discover how AI-native surfaces, loyalty portability, and regulatory shifts are creating a rare opening for hotel independence. Real-world examples, including the industry’s first MCP booking – a catalyst of Agentic Hospitality – will illustrate how even small properties can now compete head-to-head with global platforms.

Vital Prediction

“By 2026, an independent hotel – not Marriott, Hilton, or Expedia – will be the first to reach one billion loyalty-aware interactions, powered by open MCP distribution and personalization at web scale,” Brewer says.

His three-step call to action for hoteliers is clear:

1. Adopt MCP to make availability, rates and inventory (ARI) universally accessible and AI-ready.
2. Deploy AgentSite for hotels and resorts to deliver contextual, loyalty-aware booking flows.
3. Apply the Agentic Hospitality three R’s to break OTA dependency and build resilience.

“Hotels that act now will own the AI era of travel. Those that wait will fund the intermediaries of the next 20 years,” Brewer says.

To learn more about Agentic Hospitality and its flexible deployment-as-a-service models, Tag Manager – enabled AI assistants, and AgentSite, visit www.agentichospitality.com or meet us at Destination AI: Hospitality Summit 2025 on Sept. 30 at the National Housing Center, 1201 15th St. NW, Washington, D.C. 20005. For direct inquiries, contact sales@agentichospitality.com.

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