HSMAI

7918 Jones Branch Drive, McLean, VA
22102 USA | 703.506.3280

The Hospitality Sales and Marketing Association International (HSMAI) is committed to growing business for hotels and their partners and is the industry’s leading advocate for intelligent, sustainable hotel revenue growth. The association provides hotel professionals and their partners with tools, insights, and expertise to fuel sales, inspire marketing, and optimize revenue through programs such as HSMAI Digital Marketing Strategy Conference, Adrian Awards, and Revenue Optimization Conference. Founded in 1927 and celebrating 90 years in 2017, HSMAI is a membership organization comprising more than 5,000 members worldwide, with 40 chapters in the Americas Region. Connect with HSMAI at hsmai.org, HSMAI Facebook, HSMAI, Twitter, and HSMAI YouTube.

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Years in business

1927

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HSMAI Designation

Association

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HSMAI Foundation Launches Century Campaign Fundraising Initiative

The Hospitality Sales and Marketing Association International (HSMAI) Foundation has announced the launch of its Century Campaign, a five-year fundraising effort ahead of the organization’s upcoming 100th anniversary in 2027. Donations to the Century Campaign will be used to further the mission of the Foundation and its efforts to attract new talent, develop emerging talent, and engage existing talent in the hospitality sales, marketing, and revenue optimization professions.

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HSMAI 2023 Sales Leader Forum Set for Long Beach, California / September 15, 2023
HSMAI Expands Presence in Latin America With New Conferences in Mexico, Colombia, Peru and Chile / September 07, 2023
HSMAI Top 25 and Lifetime Achievement Award Nominations Open / August 08, 2023
HSMAI 2023 Adrian Awards Open for Entries / July 20, 2023
HSMAI Hosts Record-Breaking Commercial Strategy Week / July 14, 2023
HSMAI Announces Marketing Award Honorees / May 23, 2023
Leading the Way: HSMAI Commercial Strategy Week / April 20, 2023
HSMAI Foundation Announces Winners of the Global Collegiate Marketing Case Competition / April 03, 2023
HSMAI Honors Chapters with Frank W. Berkman Best of the Best Awards / March 16, 2023
8 New Trends Revealed in HSMAI Foundation’s Annual State of Talent Report / March 09, 2023
HSMAI Adrian Awards Celebrates the Next Great Chapter / March 07, 2023
HSMAI Foundation Announces Members of 2023 Board of Directors / February 22, 2023
HSMAI Americas Welcomes New Board Members / February 17, 2023
HSMAI Announces 2021 Revenue Optimization Honorees / August 31, 2021
HSMAI Foundation Distributes Second Round of COVID Relief Grants to Hospitality Professionals Around the World / August 26, 2021
HSMAI ROC Americas Features Commercial Strategy Experts / August 12, 2021
HSMAI Foundation’s COVID Relief Fund Opens with Generous $150,000 Donation from the Carolyn Smith Foundation / February 17, 2021
HSMAI To Honor the Top 25 Extraordinary Minds of 2020 / February 01, 2021
HSMAI Road To Recovery 2020: Learn. Connect. Lead. / August 14, 2020
Revenue Optimization Professionals Globally United to Fuel Recovery During HSMAI ROC@Home / June 23, 2020
HSMAI Offers New Essentials Online Courses in Hotel Revenue Optimization, Digital Sales and Data Analytics / June 16, 2020
HSMAI Provides Special Report and Other Resources for Hospitality Professionals in the Midst of Coronavirus Crisis / March 24, 2020
HSMAI ROC Americas in San Antonio Announces New 2020 Dates / March 19, 2020
HSMAI Washington DC Chapter Announces Board Chair and Appointments / January 30, 2020
HSMAI Announces 2020 Americas Board and New Chair Marina MacDonald / January 28, 2020
The HSMAI Foundation and Hiring Our Heroes Announce Virginia Resident for Six-Week Military Spouse Fellowship Program / January 27, 2020
HSMAI Adrian Awards Recognize Future-Forward Campaigns in Travel Marketing / January 22, 2020
HSMAI Americas Releases an Ambitious 2020 Calendar of Events / January 17, 2020
HSMAI Adrian Awards to Recognize the Best in Travel Marketing, Advertising, and Public Relations / January 10, 2020
Meet HSMAI's Top 25 Extraordinary Minds of 2019 / December 05, 2019
HSMAI Awards Bjorn Hanson and Lee Pillsbury with Lifetime Achievement Honors / November 19, 2019
HSMAI Introduces New Rising Sales Leader Council / October 08, 2019
HSMAI & ZS Release Incentive Plan Research Report / October 01, 2019
HSMAI Releases Evolving Dynamics: From Revenue Management to Revenue Strategy / June 04, 2019
HSMAI Announces 2019 Revenue Optimization Lifetime Honoree and Professionals of the Year / May 09, 2019
Hotel Revenue Leaders to Convene at HSMAI’s ROC Americas in Minneapolis / April 26, 2019
HSMAI’s Curate Event Explores AI and Innovation / April 18, 2019
HSMAI Las Vegas Chapter Advisory Board for 2019 / March 28, 2019
HSMAI Foundation Launches New Initiative to Build Hospitality Industry Talent Pipeline in Sales, Marketing and Revenue Management / March 22, 2019
HSMAI Celebrates Amy Champagne and Laura Dinu as Hotel Sales Professionals of the Year / March 18, 2019
Hospitality’s Marketing Gurus Honored at HSMAI Adrian Awards / January 24, 2019
HSMAI Announces 2019 Americas Board and Executive Committee / January 18, 2019
Celebrating the Exceptional: HSMAI Adrian Awards to Honor Year’s Top Travel Marketing, Advertising, and Public Relations / January 11, 2019
Marketing in a Digital World: Best Practices and Innovations for Hoteliers at HSMAI’s Digital Marketing Strategy Conference / December 10, 2018
HSMAI Honors Stephen Powell with Award for Lifetime Achievement in Hospitality Sales / December 04, 2018
HSMAI Remembers the Legacy of Neil W. Ostergren, CHME / October 10, 2018
HSMAI ROC Middle East Launches December / October 02, 2018
HSMAI and Cvent Release White Paper on Value of Real-time Data for Group Bookings / September 18, 2018
Hospitality Executives Tackle Technology and Distribution Challenges at HSMAI’s Curate / September 10, 2018
HSMAI Adrian Awards Competition Introduces Facebook Mobile Video Award / August 06, 2018
HSMAI and Level60 Partner on Revenue Management Curriculum Tools and New Student Certification / July 26, 2018
HSMAI Welcomes Nominations for Lifetime Achievement and Top 25 Minds Awards / July 20, 2018
Chesapeake Hospitality Executive Honored by Hospitality Sales and Marketing Association International / June 28, 2018
HSMAI Names 2018 Revenue Management Professionals of the Year and Vanguard Lifetime Achievement Honoree / May 08, 2018
HSMAI’s Inaugural “Curate” Digs into Critical Issues in Hospitality / April 23, 2018
Revenue Managers Flock to 5 International Cities for HSMAI’s ROC / March 16, 2018
Adrian Awards Celebrate Travel Marketing Superheroes / February 22, 2018
HSMAI and National Geographic Traveler to Celebrate Sustainable Hospitality / February 15, 2018
Outstanding Hospitality Advertising, Digital Marketing, Public Relations to be Honored at Adrian Awards Gala / February 09, 2018
HSMAI Announces Americas Board of Directors and Executive Committee for 2018 / January 29, 2018
HSMAI Recognizes Lifetime Achievements of Ed Fuller and Terry Gallagher / January 22, 2018
It All Starts with Strategy at HSMAI’s Digital Marketing Strategy Conference / January 10, 2018
HSMAI Announces Robust Calendar of 2018 Events / January 09, 2018
HSMAI Honors 2017 Top 25 Extraordinary Minds / December 19, 2017
HSMAI Introduces Organizational Memberships / November 30, 2017
HSMAI UAE Celebrates “Most Extraordinary Minds” in Hospitality in the Middle East / November 21, 2017
HSMAI Celebrates 90th Anniversary, Honors Leaders; Greater New York Receives Chapter of the Year Award / September 08, 2017
HSMAI Celebrates Adreana Bailey and Jane Pearsall as Hotel Sales Professionals of the Year / August 30, 2017
HSMAI Accepting Nominations for Top 25 Minds and Lifetime Achievement Awards / August 01, 2017
HSMAI Opens Nominations for Inaugural Hotel Sales Professional of the Year Awards / June 08, 2017
HSMAI Announces 2017 Revenue Management Professionals of the Year and Vanguard Lifetime Achievement Honoree / May 24, 2017
HSMAI Honors Innovation at its 60th Annual Adrian Awards / February 22, 2017
HSMAI Announces Americas Board of Directors and Executive Committee for 2017 / February 15, 2017
LodgIQ & HSMAI Forge Revolutionary Partnership to Heighten Educational Programming Globally / February 07, 2017
HSMAI to Honor HeBS Digital with Nine HSMAI Adrian Awards, Including Two Gold / January 11, 2017
HSMAI Honors Randy Smith and Melanie Brandman with Lifetime Achievement Awards / January 10, 2017
Hospitality Sales & Marketing Association Identifies Top Las Vegas Travel Industry Trends for 2017 / January 02, 2017
HSMAI Names Top 25 Extraordinary Minds in Hospitality Sales, Marketing & Revenue Optimization for 2016 / December 20, 2016
HSMAI to Honor GCommerce Solutions With Bronze Adrian Award for Travel Marketing Excellence / December 16, 2016
San Francisco Travel Wins Gold Adrian Award from HSMAI / December 08, 2016
HSMAI and Libris Release Special Report on Hospitality and Travel Industry Use of Visual Assets / November 30, 2016
HSMAI Adrian Awards 2016 Open for Entry / August 01, 2016
HSMAI’s ROC Americas Coming to New Orleans / June 09, 2016
HSMAI Names Top 25 Extraordinary Minds in Hospitality Sales, Marketing and Revenue Optimization / January 21, 2016
HSMAI to Honor San Francisco Travel with Gold Award in 59th Annual Adrian Awards Competition / January 04, 2016
HSMAI Accepting Nominations for Lifetime Achievement and Top 25 Extraordinary Minds Awards / August 12, 2015
HSMAI Accepting Entries for 2015 Adrian Awards Honoring Excellence in Travel Marketing / July 30, 2015
HSMAI Names Revenue Management Professionals of the Year / May 26, 2015
HSMAI Seeks Nominations for New Vanguard Award for Lifetime Achievement in Revenue Management / March 23, 2015
HSMAI Global Names New United Arab Emirates Managing Director / March 12, 2015
Hilton Worldwide President and CEO to Receive HSMAI Albert E. Koehl Award / January 21, 2015
Mike Leven Honored by HSMAI Las Vegas / December 23, 2014
Dates Set for 2015 HSMAI Digital Marketing Strategy and Revenue Optimization Conferences / October 29, 2014
Gabriela Otto Named Managing Director of HSMAI Brasil Chapter / October 21, 2014
HSMAI Accepting Award Nominations / August 08, 2014
HSMAI Opens 2014 Adrian Awards Competition / July 24, 2014
Jennifer Hill Named HSMAI's Revenue Management Professional of the Year / June 18, 2014
2013 Lifetime Achievement Award Recipients Revealed by HSMAI / January 21, 2014
HSMAI Europe Presents Fourth Annual Revenue Management Conference / January 20, 2014
Top 25 Most Extraordinary Minds in Sales and Marketing Named by HSMAI / January 06, 2014
Call For Entries Now Open For HSMAI’s Top 25 Hospitality Sales and Marketing Minds / August 16, 2013
The Foundation of Hospitality Sales and Marketing Association International Announces its Scholarship Program Now Open to College and Graduate Students / June 12, 2013
HSMAI Presents the 10th Annual Revenue Optimization Conference for the Hospitality Industry / April 03, 2013
Longtime Industry Leader and COO of Las Vegas Sands, Michael Leven, Donated $1.0 Million to HSMAI Leadership Programming / March 25, 2013
HSMAI Announces 2013 Americas Executive Committee, Board of Directors / February 12, 2013
HSMAI Foundation Announces 2013 Board of Directors / February 05, 2013
HSMAI Announces 2012 Lifetime Acheivement Award Recipients / December 18, 2012
HSMAI and Sabre Hospitality Solutions Team Up for White Paper Addressing Convergence in the Hospitality Industry / December 05, 2012
MPI and HSMAI Launch Dual Membership / September 24, 2012
HSMAI Appoints Managing Director to Deliver Resources to United Arab Emirates (U.A.E.) Market / September 19, 2012
HSMAI Relaunches Enhanced Website / August 23, 2012
Game On: HSMAI's 2012 Adrian Awards Looking for the Best in Travel Marketing / July 17, 2012
HSMAI Names Revenue Management Professional and Resort Marketer of the Year / July 03, 2012
HSMAI Foundation Announces New Maritz Research Future of Meetings Report / June 07, 2012
HSMAI Greater New York Chapter Presents Annual Hospitality Industry Honors, Frank W. Berkman Tourism Achievement Award / May 22, 2012
HSMAI Honors Top Companies, Individuals in Hospitality Advertising, Public Relations, Digital Marketing at Adrian Awards / February 28, 2012
HSMAI Announces 2012 Americas Executive Committee and Board of Directors / February 07, 2012
Danzinger, Gendron to Receive HSMAI Lifetime Achievement Awards / January 17, 2012
HSMAI’s 2011 Adrian Awards Call for Entries - Looking for Those Who Have Made Their Mark / July 18, 2011
Special Report of Preliminary Findings From Comprehensive Analysis of Hotel Distribution Channels by AH&LA and STR Presented at NYU International Hospitality Industry Investment Conference / June 07, 2011
HSMAI Announces Rebranding as Reflection of New Mission and Focus / May 10, 2011
HSMAI Announces Online Hospitality Business Acumen Certification / April 20, 2011
HSMAI Global Announces New Asia Pacific Region / April 04, 2011
HSMAI’s Dallas/Fort Worth Metroplex Chapter Winner of Two Frank W. Berkman Awards / March 02, 2011
HSMAI University’s Spring Webinar Lineup to Focus on Geolocation Marketing, Online Review Channels and Outlook for 2011 / February 28, 2011
HSMAI Announces New Mission and 2011 Board of Directors, Executive Committee / February 08, 2011
HSMAI Honors Best of 2010 Travel Marketing at Annual Adrian Awards / February 01, 2011
Innovative Travel Marketing’s Jody Merl Named to HSMAI’s Top 25 Extraordinary Minds List / January 28, 2011
Finalists for HSMAI and National Geographic Traveler Leader in Sustainable Tourism Award Announced / January 25, 2011
HSMAI to Honor Travel Tripper With a Gold Award in its Annual Adrian Awards Competition / January 12, 2011
HSMAI Announces the Top 25 Minds in Hospitality and Travel Sales and Marketing / January 07, 2011
HSMAI Unveils 2010 Gold Adrian Award Winners / December 20, 2010
J.W. Marriott, Jr. to Receive Lifetime Honor from HSMAI at Adrian Awards Gala / November 17, 2010
HSMAI Honors Nancy Friedman with Lifetime Achievement Award / November 10, 2010
HSMAI Event Explores How to Turn Digital Buzz into Business / October 28, 2010
HSMAI Foundation and TIG Global Release Location-based Marketing White Paper and Webinar / October 22, 2010
HSMAI’S Affordable Meetings® 2011 Conference Series Announced / October 19, 2010
One-to-one Appointments, New Workshops Highlight HSMAI’s Affordable Meetings® National / September 23, 2010
HSMAI Announces New Hospitality Sales Certification / September 21, 2010
American Express to Honor Top Loyalty/Rewards Programs in HSMAI Adrian Awards Competition / September 17, 2010
HSMAI Foundation Announces Recipients of Scholarship Program / September 02, 2010
HSMAI Grants Hospitality Certification to Hyatt Professionals / August 31, 2010
Planners Trying to Balance Hard and Soft Meeting Metrics / August 27, 2010
HSMAI Foundation and TIG Global Release Effective Web Design White Paper and Webinar / August 25, 2010
The Search has Begun for this Year's Top 25 Minds in Hospitality Sales and Marketing / August 10, 2010
HSMAI Announces New Sustainability Award Presented with National Geographic Traveler as Part of the 2010 Adrian Awards / August 04, 2010
Meeting Concierge Service Leads New Features of HSMAI’S Affordable Meetings® National / July 30, 2010
HSMAI Announces 2010 Adrian Awards Call for Entries / July 13, 2010
HSMAI Introduces “Meeting Concierge” Service at Affordable Meetings® West / May 14, 2010
Social Technologies and Cost-efficient Planning Hot Topics at HSMAI’s Affordable Meetings® Mid-America / April 23, 2010
HSMAI Conference Focuses on Optimizing Revenue Through Revenue Management and Internet Marketing / April 20, 2010
HSMAI Introduces New Resort Business Summit and Customer Connection / March 12, 2010
HSMAI Foundation Online Travel Auction Open for Bidding / March 03, 2010
HSMAI Honors Chapter Excellence at Annual Leadership Conference / March 02, 2010
HSMAI Holds First Lodging Chief Marketing Officer Roundtable / February 19, 2010
HSMAI Announces Day-long Meeting Planners’ Boot Camp / February 11, 2010
HSMAI Names Americas Board of Directors for 2010 / January 29, 2010
Expedia Media Solutions Partners with HSMAI for 2010 Adrian Awards / January 18, 2010
Laura Bajkowski to Receive Top 25 Honor at HSMAI Adrian Awards Gala / January 14, 2010
HSMAI Foundation Announces First-ever Online Travel Auction / January 13, 2010
HSMAI Announces the Top 25 Minds in Hospitality and Travel Sales and Marketing / January 07, 2010
Marketing within the Third Generation of the Web from HSMAI and TIG Global / December 10, 2009
2009 HSMAI Gold Adrian Award Winners Announced / December 02, 2009
HSMAI Holds First Hotel Management Company Marketing Executive Roundtable / November 09, 2009
HSMAI’S Affordable Meetings® 2010 Event Series, Call for Presentations Announced / November 02, 2009
HSMAI’S Resort Best Practices Initiative Examines 70 Effective Ways to Generate Revenue in a Recession / October 19, 2009
Kerzner, Deuschl to Receive HSMAI Lifetime Achievement Awards / October 13, 2009
HSMAI University Kicks Off Series of Market-specific Trending Webinars with HotelNewsNow.com/STR / September 18, 2009
HSMAI and Dragon Trail Organize First Travel and Tourism Social Media Boot Camp in China / August 10, 2009
HSMAI Foundation Announces Recipients of Scholarship Program / August 03, 2009
HSMAI Aims to Establish Sydney Chapter / July 22, 2009
HSMAI’s Affordable Meetings® National Celebrates 20 Years; Welcomes Jonathan Tisch as Keynote Speaker / July 14, 2009
HSMAI Announces 2009 Adrian Awards Call for Entries / July 08, 2009
Mark Robertson Named HSMAI Revenue Management Professional of the Year / July 06, 2009
Planners Get Down to Business at HSMAI's Affordable Meetings West / June 30, 2009
HSMAI and TIG Global Release White Paper Targeting Online Strategies to Gain Market Share in Recessionary Times / June 09, 2009
Marriott Executive Susan Thronson to Chair HSMAI Foundation Board of Directors / June 02, 2009
HSMAI’s Affordable Meetings® West Offers Educational Sessions on Service, Value / May 06, 2009
HSMAI’s Revenue Management & Internet Marketing Strategy Conference Set for June 25, 2009 in Anaheim, Calif., Co-located with Annual HITEC Exposition / April 30, 2009
HSMAI Honors Chapter Excellence at Annual Leadership Conference / April 27, 2009
HSMAI Launches New Austin Chapter / April 21, 2009
Exhibitors, Planners Optimistic at HSMAI’s Affordable Meetings® Mid-America / April 20, 2009
HSMAI to Present First-ever Resort Marketer of the Year Award at Ninth Annual Resort Conference / March 18, 2009
HSMAI Announces Recipients of Annual Adrian Awards / January 28, 2009
Hospitality Sales & Marketing Association International (HSMAI) Announces its 2009 Americas Board of Directors / January 26, 2009
Organizations Will Name Inaugural Tourism Cares Sustainability Award Recipient at 2009 HSMAI Adrian Awards Gala / January 22, 2009
HSMAI Adrian Awards Gala to Highlight Outstanding Achievements in Travel Marketing / January 16, 2009
HSMAI Resort Marketing Best Practices Initiative Reports Growth in Revenue Generation, Engagement Online / January 13, 2009
Hospitality eBusiness Strategies Wins Five Prestigious HSMAI Adrian Awards / December 29, 2008
Jonathan Tisch and Florence Quinn to Receive HSMAI Lifetime Achievement Awards / December 22, 2008
Negotiating the Changing Economic Conditions, HSMAI and the HSMAI Foundation Provide Sales and Marketing Professionals with Resources to Stay Ahead / December 18, 2008
Jena Gardner to Receive Top 25 Honor at HSMAI Adrian Awards Gala / December 12, 2008
Max Starkov to be Honored at HSMAI Adrian Awards Gala / December 10, 2008
HSMAI DFW Elects 2009 Board of Directors / December 04, 2008
Ninth Annual Resort Conference to be Held at the PGA National Resort & Spa / October 27, 2008
Travel Marketing Professionals Vie for New Award from Google / October 17, 2008
HSMAI Global Board of Directors Selects Fairmont Raffles Executive As Chairman / October 14, 2008
HSMAI Launches Adrian Awards Winners’ Gallery / October 09, 2008
HSMAI Announces 2008 Adrian Awards Call for Entries / July 21, 2008
Hospitality Industry Mourns Loss of Celebrated Leader, Mike Dimond / June 27, 2008
HSMAI Honors 17 Chapters with the 2007 Best of the Best Awards / May 13, 2008
HSMAI’S Prestigious Adrian Awards Presented at Record-setting Gala in New York City / February 01, 2008
HSMAI Announces Brenda Fields of Fields & Company Among its 2007 "Top 25 Most Extraordinary Minds in Sales and Marketing" / December 18, 2007
HSMAI-DFW 2007 Board of Directors promises to Party Like Rock Stars / February 14, 2007
The DFW Chapter of HSMAI Raised Paddles and Funds for Equest Therapeutic Horsemanship at its 5th Annual Chinese Auction / December 04, 2006
HSMAI Foundation Releases Findings of Second Resort Best Practices Study on Customer Relationship Management and Loyality / July 27, 2006

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