The first article Putting the User First: How Design-Led Thinking Can Transform AI Planning and Deployment for Hospitality by David Chestler and Sally Kelly not only showcases the successful integration of artificial intelligence into hotel operations but also offers practical tips for embarking on this digital transformation.
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In The Transformative Role of RevGenAI Ops in Hospitality, author Michael Goldrich argues for the introduction of a RevGenAI Ops position as a strategic move towards a more efficient, customer-focused operation. This article outlines the essential characteristics of RevGenAI Ops professionals and provides insights into making this transformative hire.
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The third article, Commercial Leaders: Let’s Get Back to the Future, presents a reflective yet forward-thinking examination of our path ahead. Disruptions have altered our course, but with the right mindset and questions, we can navigate towards a brighter future. Authors Kelly McGuire, Nick Sutherland, and Matthew Guglielmetti encourage us to question, innovate, and lead with a vision to not become obsolete.
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Finally, the article by Jennifer Hill, 2024: How Are Things Shaping Up? explores occupancy length trends, rising acquisition costs, and the optimal business mix. It challenges us to reconsider our objectives and strategies in light of changing market dynamics. Highlighting the importance of a commercial strategy, this piece urges the industry to adopt innovative approaches to target setting and management.

As we read this issue, I hope we are able to reflect on the thought-provoking questions and practical tips to help the articles offer to guide us through the complexities of the present toward a future where technology and strategy unite. Welcome to the future.

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Enjoy these articles and stay inspired!
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Robert A. Gilbert
President and CEO
Hospitality Sales & Marketing Association International (HSMAI)

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