Why do past attendees mark this as a must-attend event? Quite simply—it's the focus on peer-to-peer interaction. In an industry based on competition as much as partnerships, the Summit offers vendor executives a rare combination of networking, social events and program in a relaxed atmosphere. At other conferences and tradeshows, vendors are focused on selling products and services. At the Executive Vendor Summit, there are no customers and no selling. By taking the customer out of this event, attendees form critical relationships with peers and focus on the industry's successes, challenges and opportunities and how to provide better solutions.

This year's program is being finalized with many of the popular sessions of the past will be included and updated to reflect on the changes we are all experiencing today. This year Michael Levie the CEO of citizenM will speak on Blue Ocean Strategy – the business theory about creating new market space and making the competition irrelevant. Also back by popular demand will be the CIO panel where a multitude of tech leaders from hotel companies will share where their technology focus and investment will be this year. The program will be finalized very soon as final schedules are being confirmed. We especially want to thank our Advisory Board for sharing their thoughts once again on this year’s program.

Contact: Anne Boon - (678) 802-5304, anne@hospitalityupgrade.com