• Follow us on:

HSMAI Special Section

Order a reprint of this story
Close (X)

ORDER A REPRINT

To reprint an article or any part of an article from Hospitality Upgrade please email geneva@hospitalityupgrade.com. Fee is $250 per reprint. One-time reprint. Fee may be waived under certain circumstances.

SEND EMAIL

October 15, 2015
HSMAI
Bob Gilbert

is partnering with Hospitality Upgrade for a new column. Well, yes, it’s true that Rich can convince anyone to do anything, but the real reason is that the integration and cross communications between marketing and information technology has never been more important to the hotel industry than today.

HSMAI’s mission is to help hotels and their partners grow their revenues through sales, marketing and revenue optimization. As such, the cross communication between these three disciplines and information technology is vital given the changing landscape we live in. Consumer behavior is changing, the intermediation of all types of business has never been greater, ownership expectations are ever rising, and the pace of change in general requires business and market intelligence that we’ve never had before. Information technology professionals are valued partners in this quest to manage information and change.

We think that a number of articles in this issue are of interest to both HSMAI readers and technology professionals at large. The article by Hayley Calhoon reminds all of us about the impact Twitter is having on our businesses. Sarah Andersen and Leora Lanz examine the usefulness of technology from a consumer perspective. The article by Cindy Estis Green about channel mix addresses the hot topic of the attribution modeling of websites, and Max Rayner’s article addresses the importance of using channels for creating incremental demand.

We hope that the clustering of these related articles is helpful to you and that it represents a whole section you can easily share with your sales, marketing and revenue management colleagues.


Robert A. Gilbert
President and CEO
Hospitality Sales & Marketing Association International

 
©2015 Hospitality Upgrade
This work may not be reprinted, redistributed or repurposed without written consent.
For permission requests, call 678.802.5302 or email
info@hospitalityupgrade.com.

Articles By The Same Author



Related Articles
want to read more articles like this?

want to read more articles like this?

Sign up to recieve our weekly newsletter and monthly e-magazine and never ever miss an issue!

Subscribe

Keep up to date on all the latest industry news.