Trends and Future of Revenue Management

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November 07, 2019
Revenue Strategy and Metamediaries


The role of Revenue Manager in the hospitality industry is changing. New technology and automation are disrupting long-held business models that dictate what it means to be successful. The parameters of profitability are broadening, and industry officials are placing more emphasis on the importance of strategy when it comes to measuring profit and loss. Rates and availability only tell part of the financial story, so Revenue Managers are becoming Strategists, navigating new and alternative paths toward profitability.




The evolution of revenue optimization was the hot topic at ROC 2019, where industry officials met and discussed how technology is disrupting long-held business models and revenue strategy is transforming the way the hospitality industry looks at profitability.

Revenue Strategists are taking a seat at the C-level table as technology and automation move the industry away from long held business models and old ideas. The parameters of profitability are broadening, and Revenue Managers are adapting to the changes by becoming strategists.

Business models are changing in the hospitality industry, as new services and updated technology take hold and executives abandon old terms and ideas. The parameters of Profitability are broadening, and industry officials are fast realizing the importance of Revenue Managers taking a more strategic approach to profit and loss. Hospitality Upgrade spoke with some of the industry’s top officials about the future of what it means to be successful in the hotel industry.

Technology is disrupting old business models and allowing the hospitality industry to do what it’s always done, but in a different, more efficient way. The parameters of profitability are changing, and Revenue Managers are now have taken a more strategic approach to measuring a hotel’s financial success. Revenue strategy was a hot topic at ROC 2019 in Minneapolis, where Hospitality Upgrade talked to industry officials about the future of revenue management in hospitality.

Business models are changing in the hospitality industry, as new services and updated technology take hold and executives abandon old terms and ideas. The parameters of Profitability are broadening, and industry officials are fast realizing the importance of Revenue Managers taking a more strategic approach to profit and loss. Hospitality Upgrade spoke with some of the industry’s top officials about the future of Revenue Managers and what it means to be successful – and profitable - in the hotel industry. 


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