7 Easy Ways To Drive Traffic and Awareness On Your Website Through SEO

Nimesh Dinubhai

Now that the world has moved online, bringing customers to your business has become much easier, assuming you've cracked the code to drive traffic to your site. Anything a possible customer could be looking for can be found at click of a mouse. Because of this, businesses can grow tremendously as long as you've mastered the art of ranking high on search engines.

If you too aspire to drive organic traffic on your website and need some easy tips to work for the Search Engine Optimization (SEO), read about them in detail and don't forget to implement them and track some legit visible results too!

Make a visually appealing website.

One of the essential prerequisites of having a website that drives traffic is its visual appeal to the audience. The more professional or theme-based it looks, the better the odds that your ideal audience will visit the page and read through it. Or better yet, end up buying the product/service you're providing. Focus on creating an easy-to-use experience for them to navigate through it. Always make the customer feel cared for through the website copy.

Know what you specialize in

Surviving in the competitive market is a tough nut to crack, especially in these times when you have multiple options for the same experience of service or product you wish to invest in.

In order to succeed, always focus on your company's uniqueness and make it the biggest attraction on the website. For instance, if you are a hotel based in Hawaii with an in-house waterpark that no other hotel in the town does, do not forget to emphasize that when marketing your hotel. This will drive maximum traffic on the website and convert those visitors into your ideal guests.

Relevant keywords is a gamechanger

The best possible way of working on SEO is to have relevant keywords across your website. It can be perfected when you know your audience well and design the content on your website through their eyes.

Optimize the keywords by thinking about what you would search as a customer for something your company is known for and tap through that channel for conversions. Pro tip: Try using the long-tail keywords for better chances of increasing traffic and getting a better rank on the search engine. Suppose you're running a hotel in Texas. In that case, you should focus on keywords like 'best hotel in texas' or 'budget-friendly hotels in texas.' This way, you will appear in searches that your ideal audience will search for.

Create catchy web copies and blog titles

Every day, your ideal audience scroll through tons of content on the internet. Your website should have catchy wording that is search engine optimized for relevant keywords to increase traffic and get converted. This way, you not only appear higher on the search results but also create some form of curiosity in the audience that helps you drive traffic and awareness to your website.

Focus on Meta description and URL optimization too

Working on SEO content is not enough to drive traffic to your website. You need to also focus on other areas like optimized meta description and URLs to have a holistic approach to ace the search engine.

Meta descriptions are the more minor texts that appear right below the title (yes, if you search again you'll notice them) that usually act as a curiosity creator for the webpage. It has the description in a concise format with the CTA that inspires people to click on the read more button. Pro tip: ONLY use relevant keywords here and don't include everything that would bring down all your efforts into SEO.

Also, use the simple keywords and smaller words (include keywords but don't overdo it) and try to replace them with static ones.

Take the old-school advice of being consistent.

No matter how cliche it may sound, with consistent blogs of relevant topics that use SEO, you will be able to get ahead of your competitors slowly and drastically. It will help you drive traffic and awareness. The frequency in terms of visibility will also build trust in your audience's mind. (Newsletters along with blogs do the magic like the cherry on the cake)

Don't forget to track the metrics and improvise

After you have done it all, the last advice is to track the numbers, modify the content strategy, and optimize better if you feel it is not getting your desired results.

That's it! If you start following these basics and work through the keywords, you will drive traffic to your website. If not, then onboard an expert like Websrefresh and let them work their charm while you track the rising numbers on your website!


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