Everything you need to know about Website Audits

Nimesh Dinubhai

Think back to a time you went to see the doctor because of an issue. Do you recall the first thing the doctor did? Instead of going straight into surgery, they would first gather all the information about your case and then send you to get some tests done.

The same thing is true with digital marketers. They conduct a website audit before actually strategizing the steps to make your website grow. The results of this can lead to boosting revenue in your business.

So, what exactly is a website audit?

The comprehensive website audit consists of analyzing the data for gaps that can be filled to achieve better performance, ie places of errors, and a comparison with the other businesses in the niche in order to better direct those audiences to your website.

Website audits are mainly of multiple types such as:

  1. Overall Website Audit
  2. Technical Website Audit
  3. SEO Audit
  4. Website Content Audit
  5. Link Conversion website audit
  6. Site Health Audit

These audits are done with a specific purpose to help the website perform better and get the required results. The audit is carried out in multiple facets, and the major ones are covered in the list below:

Keeping the Health of the Site in Check

A site health audit means keeping the overall workability of the website in check. This is where possible errors are assessed. This includes URL links, the loading speed, errors, and the URL structure. Each of this are adequately evaluated. Finally, a report is made documenting the changes that need to be done to keep the site active and user-friendly.

Audit for the Technical Aspects

During this type of audit, the technical aspects of the website are assessed; this includes checking if the website is optimizated for search engines. It means the website's access to the search engines that lets the crawler surf and download the content on the website. The crawlable is also the aspect that gets covered under this that ensures that the crawler (i.e., bots of the search engines) can access the website and rank the relevant pages based on the content.

Website Security Audit

This audit also covers the facet of checking the website's security. It mainly includes the code analysis, logic error testing and inspecting the extensions and themes of the website. The simplest way to ensure the security of your website is by having an HTTPS (hypertext transfer protocol system) that checks the data and helps in ranking on the search engine.

Keyword Performance Audit

Keywords are one of the most crucial aspects that affect your website’s performance and ranking on the search engines. Thus, the performance or digital marketer will first look for your website’s current numbers. They will then hop on to look for keywords that match your niche and content that has maximum search volume so that the odds of your website ranking can improve significantly.

Audit for Conversion

Sometimes even though you might have everything else in place, you still may not get the conversions you expected, which was the main reason to invest in all of it. Getting the conversion audit done can help you figure out loopholes and identify a better Call to Action (CTA) for your website or change the lead form to convert or reconsider the checkout flow.

Competitor Analysis Audit

The competitor analysis audit is one of the most significant and beneficial audits for your business revenue. You get to know the in-depth details about your competitor's performance. Once you know the loopholes in your website and your competitors' strengths, then the odds of tapping the market and nailing the process increase by 10.

All of these can be done more efficiently when you have an expert who provides SEO marketing and website audit services. They give you enough data to nail the search engine rankings, improve the website's user interface and help you with solutions that get you the desired conversion rates. Lastly, experts can help bring guests that will increase your revenue exponentially.


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