VSR, a global provider of cloud communications and Agentic AI solutions for hospitality, welcomes John Calcao as Vice President of Brand Partnerships for Hospitality. He will direct the company’s deep relationships with hotel brands, providing innovative solutions far beyond the guestroom telephone.

“The addition of John strengthens our commitment to serving hospitality at the brand level,” said Mark Cederloff, CEO of VSR. “His focus is to ensure VSR is positioned as a trusted partner delivering modern voice and AI solutions that integrate directly into hotel operations, streamline workflows, and elevate the guest experience.”

For over two decades, Calcao played a leading role in advancing enterprise voice technology by leveraging AI to transform how organizations communicate and operate. With a background at a major global communications provider, he has guided teams in building and deploying sophisticated telephony systems for large-scale businesses.

“I am excited to return to my roots in hospitality with VSR,” said Calcao. “I look forward to building meaningful partnerships that drive innovative, scalable solutions across the hospitality industry.”

As a young professional, John worked with VSR in a sales role and is excited to return to his roots in hospitality helping drive the company’s next phase of growth. He is based in New Jersey and will represent the company worldwide.