Mews announced record-breaking adoption and innovation milestones driven by Atomize, its AI-powered revenue management solution. Since joining the Mews ecosystem, Atomize has doubled its customer base in the last six months, redefining what’s possible for automated revenue management.

Atomize’s transformation since being acquired by Mews in late 2024 has catapulted it from a standalone RMS into a next-generation, generative AI-powered engine that automates pricing for 70% of users via its Autopilot feature. This marks a significant industry shift toward trusting intelligent automation to drive total revenue, not just for rooms, but for every revenue-generating space in a property.

"This will be the first RMS built to monetize every square meter of your property - from rooms to meeting spaces, parking to coworking desks," said Alexander Edström, Senior Director of Global Business Development at Mews (and previous founder of Atomize). "And now, as part of Mews, Atomize enables hoteliers to act on a unified source of truth - with complete transparency, automation, and control."

Innovation Meets Intelligence: Hybrid AI in Action

Atomize’s rapid growth has been fuelled by its ability to pair generative AI insights with real-time pricing and segmentation tools, which will allow hoteliers to:

Forecast demand with greater accuracy
Adjust restrictions dynamically
Price by the hour, day, or month
Optimize packaging and upselling strategies
With deep access to guest data via Mews PMS, Atomize empowers teams to move from reactive to proactive pricing decisions, all within a single interface.

Terrace Bay Hotel, a property on the shores of Lake Michigan, USA, has experienced a year-over-year revenue increase of over 38% since implementing Atomize, a Mews Company.  

“Implementing Atomize has been a game-changer for us. Combined with our extensive renovation efforts, Atomize has contributed to drastically higher RevPAR and overall profitability,” said Jarred Drown, Co-Owner at Terrace Bay Hotel in Michigan, USA. “It gives us the confidence that our pricing is always optimized in real time, which allows us as owner-operators to focus on growth, development, and enhancing the guest experience.”

Native Integration = Total Revenue Optimization

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As Atomize becomes natively embedded in the Mews hospitality cloud, including the ability to login from the Mews dashboard, it provides a seamless, dynamic connection to guest data, inventory, and pricing logic, so that hotels can:  

Optimize rooms, meeting spaces, parking, wellness, and more
Price dynamically across different time units
Sync pricing, inventory, and guest behavior in real time
Customize upsell and cross-sell strategies  
By syncing revenue decisions with real-time inventory, pricing, and guest behavior data, hotels can now maximize total revenue per available space – a metric increasingly critical in today’s experience-driven travel landscape.  

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Global Growth, Local Momentum

Adoption of Atomize is accelerating in key markets including the Nordics, DACH, France, North America, and the Middle East. Recent customer wins include brands such as First Hotels and JustStay. Backed by Mews’ global footprint and hyper-local customer support, Atomize is poised to scale further.  

“Atomize has been one of our key strategic partners since 2018 and together we have helped hundreds of customers seamlessly manage both revenue and operations,” said Matt Welle, CEO of Mews. “Bringing the expertise of the Atomize team and the world-class product into the Mews fold has seen huge success for customers worldwide, as we continue to transform hospitality.”