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People today expect to be connected always and everywhere; sometimes it’s hard to believe that there was a world before smartphones and Wi-Fi. In the time since Wi-Fi became ubiquitous in hotels, apartments, and public spaces, it has fueled the evolution of connectivity in a lot of ways. Just like Maslow’s hierarchy of needs, the most basic needs start at the bottom, and you can’t get to the next level without a strong foundation. 

By now, everyone is aware that hotel giant Marriott International announced on Friday a massive data breach that goes back more than four years and may have affected up to 500 million customers worldwide. 

After two years of preparation, the FlyZoo Hotel — a futuristic property that uses interactive technologies to do everything from greet guests to deliver room service — is ready for business. 

Mobile technology is fast becoming central to the entire travel experience. Consumers are increasingly using their smartphones to research trips, book accommodation, check in at the airport, and access their hotel room. But one of the next big roles mobile has to play in the travel process is mobile payment. The idea of an entirely cashless society might still seem some way off, but mobile payment is gaining popularity. As it becomes more widely used, its fast and frictionless nature will bring benefits before, during and after a trip. 

Digital marketing, also known as internet marketing, plays a significant role to boost hotel website traffic and online bookings. Recently, many big announcements were made in the digital industry, for example when Facebook introduced a new video format for marketers, or when Google announced a board core algorithm. If you are a new hotelier and want to stay ahead in the industry, then you should know what’s going on in the hotel digital marketing industry. 
 



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It's an Exciting Time for New Technology Products

04/10/2014
It’s getting to be that time again – we are only weeks away from HITEC and the buzz around new technology innovation is starting. It’s an exciting time of year. This week I was approached with two very interesting and unique technologies for hotel, resorts and restaurants.

The first is called Tellystream. While I have a feeling someone in our industry has thought of this I haven’t actually seen anything like this to date. Tellystream is a digital signage, DIY solution that allows a property to show its own personal property message on its restaurants and bar televisions during the live commercial breaks. If you are a small property with limited IT support this might be a great option for you or if you are just looking for an innovative way to share messages with your patrons this is worth a look. Check out www.tellystream.com.
 
The second technology is a 3-D pool projection. The Sheraton Waikiki Hotel in Hawaii debuted this technology with an illusion of aliens in the resort’s pool. The company responsible for this is PointCloud Media who took its building mapping technology and adapted it to water. It has a definitely cool factor of 9.5. I can see resort properties  in Las Vegas, Los Angeles and Miami jumping on this for large events, parties, concerts and New Year’s Eve. The company has put together a demonstration video: http://www.youtube.com/watch?v=HcVzmvzGGys or you can check out http://pointcloudmedia.com.
 
Would you like to see more previews of interesting and innovative technologies? Please email the author at the address below.
About The Author
Geneva Rinehart
SVP, Managing Editor
Hospitality Upgrade


Geneva Rinehart is the managing editor at Hospitality Upgrade. For two decades, she has followed the world of hospitality technology. On occasion she will chronicle hospitality technology issues, technology trends, and new technologies for Hospitality Upgrade on LinkedIn and Twitter: @genevarinehart

 
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